Impressions - January 2013 - (Page 62)

Shop spotlight Proformance Screenprinting The Package Approach When your company’s proverbial bread is buttered on full-package programs, you’ve got to be sure you can provide a hearty helping of service to satisfy all your niche’s customers. By all indications, Proformance Screenprinting has done just that. By Jennifer A. Morrell, Contributing Writer t Proformance Screenprinting At A Glance outstanding full service that goes into it. This was true in 1992, and still remains true today.” Though the Proformance team is relatively young, Sawyer is seasoned in his ability to lead the company, according to Longfellow. “I believe that our growth has been the knowledge that has been passed on to me and my team as we continue to move the company forward,” he says. “This whole process has been rejuvenating for the entire company. As the torch is passed on from Richard to me, I will use his experience to keep the company successful in the years ahead.” Proformance employs about 85 employees during peak seasons who print between 4.5 million and 5 million impressions per year. It all happens on a campus that is home to two buildings — a 15,000-square-foot printing facility and a 13,000-square-foot sewing and wareCompany Name: Proformance Screenprinting Address: 2937 Norman Strasse Road San Marcos, Calif. 92069 Founded: 1992 No. of Employees: 85 (during peak seasons) Decorating Methods Offered: Screen Printing, Embroidery, Sublimation, Flock, Foil, Cutting Sewing, Custom Blank Programs, Custom Wash/Dye Programs Company Website: proformancescreenprinting.net wenty years ago, Richard Sawyer saw a major need in the action sports industry for a full-service screen printing company that offered package programs. Proformance Screenprinting has been producing and perfecting full-package programs ever since, with Sawyer at the helm as president. Today, he leads the company alongside CEO Kevin Longfellow. Discovering an unmet niche has never been easy, but Sawyer’s business sense kicked in to implement a solid idea. Added to the mix are a laser focus on customer service and account management, and the constant nurturing of a deep, loyal customer base. “Richard realized at the beginning that [offering] full-service [programs] was a major part of what we did as a company,” Longfellow says. “You can’t produce package programs successfully without having house facility. Longfellow says the printing facility consists of seven automatic presses, with two being brand new M&R Challenger III machines. The sewing and warehouse facility contains a full sewing department and automatic folding machines in the packaging department. Services offered range from contract printing to complex package programs. Proformance has the capabilities to offer cut-and-sew, custom blank programs, custom wash/dye programs, embroidery, sublimation, flock and foil. For the company’s screen printing services, water-based and plastisol inks — as well as PVC-free waterbased inks — are offered. the FORMULA FOR SUCCeSS Since its founding, Proformance has kept its focus primarily on the action sports industry, as package programs still are relevant for the apparel brands that are prevalent in that niche. T-shirts and fleece are not the primary apparel choices of most action sports companies. Rather, shoes, accessories, hats and hard goods are in demand. “When we can come in and manage and support our customers’ T-shirt and fleece programs by offering them a full package, they can then focus more on what primarily drives their businesses,” Longfellow says. “There obviously is a lot that goes into designing, merchandising, impressionsmag.com Proformance Screenprinting has a campus that is home to two buildings — a 15,000-square-foot printing facility and a 13,000-square-foot sewing and warehouse facility that houses seven automatic presses. 62 Impressions | January 2013 http://www.proformancescreenprinting.net http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - January 2013

Impressions - January 2013
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conference
Sharing the Spotlight
Tracking Today's T-Shirt Trends
Tees: Tried and True
How to Shop a Trade Show
Shop Spotlight
Embroidery Production
Screen Printing Technique
Digital Decorating
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - January 2013