Impressions - January 2013 - (Page ISS5)

CONFERENCE SEMINARS S31 Master Decorator Series: Sublimation NEW! 1:00 PM - 2:30 PM Jimmy Lamb The production process for sublimation, from artwork to product completion About the range of products available for sublimation How to market and sell sublimated products s se r ie Long Beach, CA 201 3 Business •• Friday, January 18 S04 Decorating Diversity NEW! Ed Levy • To understand the importance of diversification • The process behind various embellishment types • To understand the benefits and limitations of each embellishment type S05 The Ins and Outs of the Team/League Business 8:30 AM - 10:00 AM Doug Wilcoxson • How the team/league business is an essential tool to grow the other parts of your business • How to find the business and educate yourself so that you are prepared to secure the business • How the Baker's Dozen is the best tool you will ever find to combat the #1 problem with the team/league business...add-ons and late signups, along with many other helpful tools to avoid other pitfalls that come with the market niche S06 Productivity, Payroll, and Profitability: Maximizing Employee Performance NEW! Mark Venit • How to enable managers to understand what motivates — and de-motivates — employees and how these issues impact productivity • How to enable senior management personnel to create loyaltybased performance and compensation systems • How to upgrade productivity in production, administration, customer service, art and digitizing departments • • • •• Sunday, January 20 S35 Introduction to Direct-to-Garment Printing NEW! Paul Green • The background of digital direct-to-garment printing • How DTG printers work • What to look for in a printer to meet your shop’s needs S36 Increase Your Creativity & Profit Using Proven Design Techniques in CorelDRAW X6 Craig Mertens • How to increase your creativity and produce dynamic designs in CorelDRAW using special effects • Proven design techniques the pros use to create powerful text effects • How to avoid costly workflow errors and use time-saving keyboard shortcuts S37 Print and Cut for Apparel and More 8:30 AM - 10:00 AM Bob Robinson • To understand the print-and-cut process • The versatility of the print-and-cut process • The profitablity of print-and-cut S41 Digital Art Mastery for Dye Sub and DTG Printing NEW! Dane Clement • Learn the proper art preparation for DTG and dye sub printing • To create and print in full color • Learn how to create high-end interesting looks very easily S42 Reality Tour: Direct-to-Garment and Sublimation — which to Use and When and Why? 10:30 AM - 12:00 PM Chris Bernat • A solid understanding of both printer platforms • The ability to consider both platforms and determine which is right for your print business • To determine the right investment level for your first platform NEW! •• Friday, January 18 S01 Digitizing From Both Sides of the Counter NEW! 8:30 AM - 10:00 AM Lee Caroselli-Barnes • A basic understanding of digitizing that will help you address any problems that may arise in communication between the embroiderer and the digitizer • The three stitches that make up embroidery • How to solve the underlay mystery Digitizing •• Saturday, January 19 S19 Blending Colors in Embroidery NEW! 8:30 AM - 10:00 AM Lee Caroselli-Barnes • How to blend thread color for dynamic embroidery • How to control push-pull • How to make your designs beautiful and run well S11 Be Your Own Consultant NEW! 10:30 AM - 12:00 PM Greg Kitson • How to organize your business information prior to a consultant decision • To understand the” 50 mile rule” regarding consultants • To create a resource inventory to make sure you are getting the most for your business investments

Table of Contents for the Digital Edition of Impressions - January 2013

Impressions - January 2013
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conference
Sharing the Spotlight
Tracking Today's T-Shirt Trends
Tees: Tried and True
How to Shop a Trade Show
Shop Spotlight
Embroidery Production
Screen Printing Technique
Digital Decorating
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - January 2013