Impressions - April/May 2013 - (Page 4)

first impressions THE DEcoraTED apparEl group Editorial Office The ‘I’ in Team w hen my kids were younger, I was like every other parent — spending endless hours at soccer fields, hockey rinks, gymnastics facilities and the like. I cheered, rallied and got involved as a parent advisor and chaperone on many youth sports-related trips. As a mom, I wanted my kids to succeed and as a fan, I wanted the entire team to do its best and learn the fundamentals of sportsmanship and experience the camaraderie that playing sports could offer. I also spent tons of money on uniforms, practice outfits, travel gear and fanwear. I shudder to think how much money having three kids involved in extra-curricular activities ended up costing in the end. But it was all worth it. The commitment we have to our kids’ activities and making sure they have what they need is evident in the athleticwear, team and spirit apparel arena, as it has been one of the strongest sectors of our industry and has remained resilient during tough economic times. There’s no doubt parents throughout the United States have continued to buy team uniforms and spiritwear for themselves and their children. As an apparel decorator, this is an opportunity to succeed in a niche that sustains itself despite economic travails. Also, the American public has embraced a healthy lifestyle and has created a niche for athletic-related decorated apparel. From running to yoga and other sports, there’s apparel for every activity within this niche, giving you a multitude of blank canvases with which to work. Despite the life lesson that I always taught my kids — “There is no ‘i’ in team” — there is one “I” that is your go-to source for all things team, spirit and athleticwear-related. Impressions provides the latest styles from a multitude of suppliers to fit all your customers’ needs. This month’s issue features the newest offerings for athletes of all ages in our cover feature, “Game On!” (p. 20). And you can check out even more products in our digital Impressions Product Guide to Athleticwear, Team and Spirit Apparel, which will be emailed April 16. Receive it and all of our Impressions newsletters by signing up at impressionsmag.com. Headwear goes hand-in-hand with this marketplace, and Impressions has that covered with Associate Editor Lauren Mitchell’s story on headwear trends, “There’s a Cap For That” (p. 26). Here, she details the latest themes in basic, athletic and fashion-inspired caps that are the ideal add-on to your athleticwear sales. The next time you are fulfilling your customers’ spirit or athleticwear orders, think of Impressions as your source for your blank apparel and headwear needs. We’re on your team. 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDiTorial Editor in ChiEf MArciA DerryBerry | (770) 291-5574 mderryberry@impressionsmag.com SEnior Editor jAMAr LASter | (770) 291-5578 jlaster@impressionsmag.com Managing Editor MicHeLLe M. HAVicH | (770) 291-5412 mhavich@impressionsmag.com aSSoCiatE Editor LAUreN MitcHeLL | (770) 291-5487 lmitchell@impressionsmag.com Contributing writErS Lee cAroSeLLi-BArNeS, DeBorAH joNeS, KeViN KeLLy, GreG KitSoN, joe LoNGtiN, jeNNiFer A. MorreLL, jAMeS ortoLANi, tHoMAS triMiNGHAM ViCE prESidEnt/ContEnt DoUG HoPe SEnior ViCE prESidEnt joe rANDALL arT art dirECtor WeNDi VAN eLDiK | (770) 291-5520 wendi.vaneldik@nielsen.com Contributing dESignEr MAriA KoZLoVA www.mkgrafix.com aDvErTising aSSoCiatE publiShEr LAUrie GoNZ | (813) 366-2877 laurie.gonz@nielsen.com SEnior aCCount ExECutiVE jeANiNe MorGAN | (813) 366-2876 jeanine.morgan@nielsen.com SEnior aCCount ExECutiVE — ClaSSifiEdS DiANe KeNNeDy | (770) 291-5519 diane.kennedy@nielsen.com proDucTion produCtion dirECtor NAN McDoWeLL | (770) 291-5480 nan.mcdowell@nielsen.com produCtion ManagEr terri HiLL | (770) 291-5481 terri.HiLL@nielsen.com CuStoMEr SErViCE baCk iSSuES | (800) 697-8859 SubSCriptionS | (800) 697-8859 nimp@omeda.com rEprintS rAy tryNoVicH, tHe yGS GroUP | (800) 290-5460 x148 impressions@theygsgroup.com liSt rEntal coNtAct yoUr territory MANAGer or: WAyNe NAGroWSKi | (845) 201-5318 wayne.nagrowski@reachmarketing.com SCan thE CodE bElow to SubSCribE! Editor in ChiEf To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 4 Impressions | April/May 2013 A Division of Nielsen impressionsmag.com http://www.mkgrafix.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - April/May 2013

Impressions - April/May 2013
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Game On!
There’s a Cap for That
Should You Start a Preprint Line? Part 2
How to Maximize Your Resources
Setting Up a Mobile Garment Decoration Business
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Graphics & Design
Screen Printing Production
Online Directory
Digital Decorating
Classifieds
Ad Index

Impressions - April/May 2013