Impressions - June/July 2013 - (Page 40)

new techniques that incorporate glitter heat transfer ﬁlm with a sewn satin stitch are trending. These same products can be used on warm-up jackets as well, so leave no opportunity unexplored. THE STANDS The largest potential opportunity of all could be customized fanwear. There is a ﬁnite number of participants cheering and playing in the game, but each athlete has a large number of supporters in the stands who wear product that represents their team. Some of the hottest trends in game and cheer apparel translate to the bleachers. Try coupling the fan jersey with a hooded sweat shirt to net a high-dollar sale and versatile look for female fans. For male fans, create replica jerseys of what is being worn on the ﬁeld. This is a great way to tie in the experience for fans and perhaps give them something personalized with regard to the player or players they are supporting. Mom shirts can be made from the fan jerseys, and dad shirts can be made from the actual jerseys being used on the ﬁeld. It works in professional and college sports; why not at the high school level? ON-SITE HEAT PRINTING On-site printing works on any level and, if done correctly, can be fairly easy and very proﬁtable. My favorite part of on-site printing is that it gives you access to an entire stadium of contacts that you may not have otherwise reached. A heat press is very portable and should be the staple of any on-site printing endeavor. A good way to keep things ﬂowing efﬁciently with an event is to have , be cautious of some parts of the decoration predetermined and pre-done with a customization element available. Many decorators offer the fan jerseys with glitter names and numbers on site. Stocking a simple font in the team color in precut numbers and cutting the name to order with a vinyl cutter is an ideal way to organize workﬂow. Often, the same is available in basic colors for the less-adventurous fan. Be sure to pick a blank garment that ﬁts the climate. Whether you’re decorating a T-shirt or a crew-neck sweat shirt, another viable opportunity for on-site printing is to have a pre-done screen printed transfer on hand, which gets committed to the size of garment upon ordering. This method alleviates the risk of returning from the game with loads of decorated items that didn’t sell. On-site printing is a great way to get your foot in the door with a school, as the As a decorator ﬂective material d re an types of metallic , as you don’t players’ jerseys ity of you’re using on e overall durabil mise th want to compro wever, there using a foil. Ho the garment by at ailable in the he me products av are so tlast the jersey. rld that will ou transfer ﬁlm wo 40 Impressions | June/July 2013 impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - June/July 2013

Impressions - June/July 2013
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Outfitting Tots & Teens
Is the Price Right?
Heat Printing for Friday Nights
Shop Spotlight
Embroidery Design & Digitizing
Online Directory
Embroidery Production
Screen Printing Production
Screen Printing Technique
Tech Tips
Classifieds
Ad Index

Impressions - June/July 2013