Impressions - September 2013 - (Page 39)

ThreeSixty Graphix prints designs using glitter, metallic, foil and high-density ink. Although the company offered embroidery once upon a time, the decision was made to stick solely to screen printing. Translation: Doing one thing and doing it well works for Norris and his staff. While every business owner seems to be looking for the magic key to growth and survival, Norris believes in a straightforward method. “We provide quality work delivered on time, and we are always honest with the customer,” he says. “We don’t mislead our customers by promising work we can’t deliver. And we do whatever it takes to get the job done. For example, when we were first getting started, we worked 24 hours a day for six straight days to deliver a large order.” OVERCOMING OBSTACLES Small businesses can face daily uphill climbs to reach the level of operating profitably. Norris says that mindfully keeping prices competitive, while still enabling profitability, may be his biggest challenge. As any small-business owner can attest, trying to find purchasing power also remains a challenge. Add to that the common quandary of keeping year-round orders coming in, and you’ve got a puzzle that, to some, may be too daunting to figure out. “At certain times during the year, [the amount of business we get] can be feast or famine, which makes scheduling a little tricky,” he says. “For that reason, it can be easy to overpromise, which is something we ThreeSixty Graphix prints designs using glitter, metallic, foil and highdensity ink. The company even outputs its own film, which has helped lower costs and save a step in the production process. strive very hard not to do. We are constantly trying to develop relationships in the industry with suppliers who are willing to take a risk on our small business and give us competitive prices on the supplies we need.” To meet the challenges of operating a small decorated apparel firm in today’s competitive economy, Norris and his team stay informed of the going rates for screen printing services. And high-quality work ensures that even if ThreeSixty Graphix doesn’t offer the lowest price, customers will know they are paying for the best quality. Setting your business apart from its competitors takes time and effort. Norris says the company strives to treat all of its customers the same: with honesty and attention to detail. “I don’t know if that necessarily sets ThreeSixty Graphix currently uses an original eight-color/10-station M&R Sportsman automatic screen printing press, as well as an original exposure unit. In the last year, the company invested in a 16-color/18-station Mustang automatic press and a Ray Paul gas dryer. impressionsmag.com us apart,” he says, “but it is the reputation we strive to build. Every shirt we print is extremely important because people will judge us by what they see on that shirt.” ThreeSixty Graphix addresses green initiatives by reusing as many supplies as possible. Another avenue to green practices is emphasizing the use of environmentally safe inks that are phthalate-free, which is safer for the end user. Part of surviving in today’s economy is being fortunate enough to be in the right place at the right time. For that reason, ThreeSixty Graphix doesn’t turn away orders that Norris knows it can deliver. “Our customers know they can count on us to get their products printed and delivered on time — even last-minute orders that sometimes cause us to change our plans,” Norris says. “But we have built a reputation of being a company that people can count on, and that is what we plan to continue.” Norris says he would like to move the company to a bigger facility in the near future — one that is four to five times the size of its current digs — and add one or two more machines. He also says he would like to stock more blanks for customers and no longer outsource folding, bagging and tagging, so his staff will grow in size. “Right now, we are taking it one day at a time, still growing the business,” Norris says. “Our goal is to stay in this for the long haul.” Jennifer A. Morrell is an award-winning writer who has written for a number of national consumer and trade publications. For more information or to comment on this article, email Jennifer at jennmorrell@hotmail.com. September 2013 | Impressions 39 http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - September 2013

Impressions - September 2013
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Outdoor Outfitting
Beat the Heat
Today’s Textile Ink Options
Shop Spotlight
Shop Spotlight
Embroidery Technique
Embroidery Production
Tech Tips Embroidery
Screen Printing Production
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Tech Tips Screen Printing
Digital Decorating
Classifieds
Ad Index

Impressions - September 2013

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