Impressions - September 2013 - (Page 39)
ThreeSixty Graphix prints designs using
glitter, metallic, foil and high-density ink.
Although the company offered embroidery once upon a time, the decision was
made to stick solely to screen printing.
Translation: Doing one thing and doing it
well works for Norris and his staff.
While every business owner seems to
be looking for the magic key to growth
and survival, Norris believes in a straightforward method.
“We provide quality work delivered on
time, and we are always honest with the
customer,” he says. “We don’t mislead our
customers by promising work we can’t deliver. And we do whatever it takes to get the
job done. For example, when we were first
getting started, we worked 24 hours a day
for six straight days to deliver a large order.”
OVERCOMING OBSTACLES
Small businesses can face daily uphill
climbs to reach the level of operating profitably. Norris says that mindfully keeping
prices competitive, while still enabling
profitability, may be his biggest challenge.
As any small-business owner can attest, trying to find purchasing power also remains a
challenge. Add to that the common quandary of keeping year-round orders coming
in, and you’ve got a puzzle that, to some,
may be too daunting to figure out.
“At certain times during the year, [the
amount of business we get] can be feast
or famine, which makes scheduling a little
tricky,” he says. “For that reason, it can be
easy to overpromise, which is something we
ThreeSixty
Graphix prints
designs using glitter,
metallic, foil and highdensity ink. The company
even outputs its own film,
which has helped lower
costs and save a step in
the production process.
strive very hard not to do. We are constantly
trying to develop relationships in the industry with suppliers who are willing to take a
risk on our small business and give us competitive prices on the supplies we need.”
To meet the challenges of operating a
small decorated apparel firm in today’s competitive economy, Norris and his team stay
informed of the going rates for screen printing services. And high-quality work ensures
that even if ThreeSixty Graphix doesn’t
offer the lowest price, customers will know
they are paying for the best quality.
Setting your business apart from its
competitors takes time and effort. Norris
says the company strives to treat all of its
customers the same: with honesty and attention to detail.
“I don’t know if that necessarily sets
ThreeSixty Graphix currently uses an original eight-color/10-station M&R Sportsman
automatic screen printing press, as well as an original exposure unit. In the last year, the company invested
in a 16-color/18-station Mustang automatic press and a Ray Paul gas dryer.
impressionsmag.com
us apart,” he says, “but it is the reputation
we strive to build. Every shirt we print is
extremely important because people will
judge us by what they see on that shirt.”
ThreeSixty Graphix addresses green
initiatives by reusing as many supplies as
possible. Another avenue to green practices
is emphasizing the use of environmentally
safe inks that are phthalate-free, which is
safer for the end user.
Part of surviving in today’s economy is
being fortunate enough to be in the right
place at the right time. For that reason,
ThreeSixty Graphix doesn’t turn away
orders that Norris knows it can deliver.
“Our customers know they can count
on us to get their products printed and
delivered on time — even last-minute
orders that sometimes cause us to change
our plans,” Norris says. “But we have built
a reputation of being a company that people can count on, and that is what we plan
to continue.”
Norris says he would like to move the
company to a bigger facility in the near future — one that is four to five times the
size of its current digs — and add one or
two more machines. He also says he would
like to stock more blanks for customers
and no longer outsource folding, bagging
and tagging, so his staff will grow in size.
“Right now, we are taking it one day at
a time, still growing the business,” Norris
says. “Our goal is to stay in this for the
long haul.”
Jennifer A. Morrell is an award-winning
writer who has written for a number of national consumer and trade publications. For
more information or to comment on this article,
email Jennifer at jennmorrell@hotmail.com.
September 2013 | Impressions
39
http://www.impressionsmag.com
Table of Contents for the Digital Edition of Impressions - September 2013
Impressions - September 2013
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Outdoor Outfitting
Beat the Heat
Today’s Textile Ink Options
Shop Spotlight
Shop Spotlight
Embroidery Technique
Embroidery Production
Tech Tips Embroidery
Screen Printing Production
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Tech Tips Screen Printing
Digital Decorating
Classifieds
Ad Index
Impressions - September 2013
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