Impressions - January 2014 - (Page 4)

first impressions THE DEcoraTED apparEl group Editorial Office ISS Long Beach: Awards & More e very issue of Impressions celebrates you, the apparel decorator, as we share stories of innovative entrepreneurs making the most of this dynamic industry. But the January issue is extra special because we showcase the winners of the annual Impressions Awards decorating competition. We also will give them coverage in our Impressions Awards & Design galleries at impressionmag.com and through a display at our booth at all six 2014 Imprinted Sportswear Shows (ISS). It's always inspiring to see the designs submitted by some of the industry's brightest shop owners, and this year's entries were no exception. With the diversification of the marketplace continuing to define today's apparel decorator, it is interesting to watch the progression of the designs entered into the competition year after year. For example, as Impressions has reported on the advancements of specialty inks and alternative decorating processes, we look to the awards as a barometer of whether decorators really are trying these techniques. The great news is, you are! This year's competition represented an overall higher level of embellishment than in years past, and is an indication that savvy decorators are pushing creativity to gain an edge on local competition. You can see the winners of this year's contest in person at ISS Long Beach later this month at Impressions booth 1219. In addition to our Impressions Awards display, ISS has much to offer firsttime and returning attendees. Our comprehensive conference program gives you the opportunity to expand your decorating knowledge through a series of workshops and seminars developed specifically for you. Join us this year as we welcome 12 new speakers to the program and dozens of new topics. Also returning this year is our popular and updated Master Decorator Series 2.0. Find out about it at issshows.com. And ISS Long Beach is the kick-off for another year of innovation in apparel manufacturing and related offerings. See the multitude of new styles from apparel suppliers and consider adding some fashion-forward options to your product mix to give your clients something different. Or, if you're considering adding a decorating service, the most cutting-edge equipment and supplies will be on display at exhibitors' booths ready for you to peruse. Use ISS Long Beach as an opportunity to start your year off right and mix with your peers to gain insight into your own business. There's no place like ISS to take it all in and grow you business. See you there! 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDiTorial Editor in ChiEf MArciA DerryBerry | (770) 291-5574 mderryberry@impressionsmag.com SEnior Editor jAMAr LASter | (770) 291-5578 jlaster@impressionsmag.com Managing Editor MicHeLLe M. HAVicH | (770) 291-5412 mhavich@impressionsmag.com aSSoCiatE Editor LAUreN MitcHeLL lmitchell@impressionsmag.com Contributing writErS MArSHALL AtkiNSoN, MArk coUDrAy, rick DAViS, DeBorAH joNeS, keViN keLLy, jeNNiFer MorreLL, MicHAeL PALLeriNo ViCE prESidEnt/ContEnt DoUG HoPe SEnior ViCE prESidEnt joe rANDALL arT art dirECtor WeNDi VAN eLDik | (770) 291-5520 wvaneldik@impressionsmag.com graphiC dESignEr DeNiSe FieLDS | (770) 291-5487 dfields@impressionsmag.com aDvErTising publiShEr LAUrie GoNz | (813) 366-2877 laurie.gonz@emeraldexpo.com SEnior aCCount ExECutiVE jeANiNe MorGAN | (813) 366-2876 jeanine.morgan@emeraldexpo.com SEnior aCCount ExECutiVE - ClaSSifiEdS DiANe keNNeDy | (770) 291-5519 diane.kennedy@emeraldexpo.com proDucTion produCtion dirECtor NAN McDoWeLL | (770) 291-5480 nan.mcdowell@emeraldexpo.com produCtion ManagEr terri HiLL | (770) 291-5481 terri.HiLL@emeraldexpo.com CuStoMEr SErViCE baCk iSSuES | (800) 697-8859 SubSCriptionS | (800) 697-8859 nimp@omeda.com rEprintS and EprintS tHe yGS GroUP ANAStASiA MiNicHiNo | (800) 501-9571 x100 anastasia.minichino@theygsgroup.com www.theygsgroup.com liSt rEntal coNtAct yoUr territory MANAGer or: GreGry GiLroy | (845) 201-5329 gregry.gilroy@reachmarketing.com SCan thE CodE bElow to SubSCribE! Marcia Derryberry Editor in ChiEf To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 4 Impressions | January 2014 impressionsmag.com http://www.impressionmag.com http://www.issshows.com http://www.theygsgroup.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - January 2014

Impressions - January 2014
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Long Beach Product Pick
ISS Conferences
In the Details
How to Make Your Website Into a Prospect Magnet
Tees Stand the Test of Time
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index

Impressions - January 2014