Impressions - Team & Spirit Apparel - Fall 2010 - (Page 16)

usually are decorated as well. Most of the time, they simply feature a small twill mascot or the school’s logo to match the top. Some cheerleaders may opt to have their names embroidered along the waist or neckline to make it easier to find their uniforms in the locker room or dressing room. Spankies or briefs offer opportunities for creativity. The briefs can be decorated with stars, dots, paw prints, hearts or more. Most participants choose to show their individuality by selecting custom designs for these garments. The decorations can be screen printed, embroidered or heat applied. Cheers for Accessories Cheerleaders also need accessories, campwear and warm-ups. This booming business offers numerous upselling opportunities. Hairbows that match the uniform are a big trend. Plain hairbows won’t cut it; the more bling, the better. Jewels, sequins and rhinestones, as well as other patterns, can easily be incorporated into a variety of styles. Backpacks, tote bags and travel bags not only are ideal add-on sale items, but they also offer tons of opportunities for personalization. New options in heat transfer vinyl, as well as digital transfers created from solvent inks, allow dealers to decorate virtually any type of bag. These new materials even allow for decoration to run down the straps, around zippers and over seams. Campwear is another great opportunity for girls to show school pride and personality. It consists of tops and shorts which  Most cheer shorts feature a classic cheerleading cut. Although many girls favor standard colors — such as royal blue, athletic gold and red — bright neon colors, animal prints and other patterns are starting to become popular. are available in a variety of styles and colors. Girls can select from fitted T-shirts or strappy tanks to ringer-style T-shirts. Most shorts feature a classic cheerleading cut. Although many girls favor standard colors such as royal blue, athletic gold and red, get ready to see bright neon colors, animal prints and even camouflage patterns. When the time comes to add designs, more options are better, including as much bling as possible, Dwyer says. “Anyone can order a T-shirt and throw a stock transfer on it, but it’s the custom details that girls are looking for,” she says. “Unique placement also is big. Names printed vertically down the front or on the back along the waistline are popular.” Patterns & Multimedia If you’re a decorator with a digital cutter or printer/cutter, heat transfer vinyl allows you to offer instant on-demand personalization. Keeping a good stock of glitter and foil materials will ensure that you can decorate on the spot with a heat press. Digital transfers that use solvent inks offer the opportunity to create full-color patterns like zebra, leopard and the superhot giraffe prints. Text and number effects featuring these patterns are popping up on campwear everywhere. Pair it with matching animal-print shorts for a chic look your customers will love. Multimedia designs combine the best of several decorating options. Adding shiny rhinestones to transfers, combining embroidery and screen printing or adding funky heat transfer vinyl to enhance appliqué are all examples of how to create unique multimedia designs. Spiritwear is a huge market for multimedia, so if you haven’t ventured into this decorating style, offering it on campwear is a good place to start. The fashion-forward spiritwear market is starting stylish trends that demand garment decorators get more creative. Don't be afraid to let your imagination go wild. You’ll soon be producing garments that will have your customers cheering. Cara Cherry is a public relations specialist at Stahls’ ID Direct. She has a bachelor’s degree in marketing and a master’s degree in Public Relations & Corporate Communications. For more information or to comment on this article, e-mail Cara at Cara.Cherry@StahlsID.com. Use Info•Action #108 at impressionsmag.com 16 • Fall 2010 http://www.Transferexpress.com http://www.Transferexpress.com http://www.Transferexpress.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2010

Impressions - Team & Spirit Apparel - Fall 2010
Flexfit/Yupoong
American Apparel
Contents
Augusta Sportswear
A&E Robison-Anton Embroidery Thread
Trends in Team Decorating
Sportco Masters the Team Game
Stahls’ ID Direct
School or All-Star Spiritwear?
Boxercraft
Dalco Athletic
Transfer Express
Gear Bag
Digital Art Solutions
Pepco Poms
Hanes

Impressions - Team & Spirit Apparel - Fall 2010

Impressions - Team & Spirit Apparel - Fall 2010 - Impressions - Team & Spirit Apparel - Fall 2010 (Page Cover1)
Impressions - Team & Spirit Apparel - Fall 2010 - Flexfit/Yupoong (Page Cover2)
Impressions - Team & Spirit Apparel - Fall 2010 - American Apparel (Page 1)
Impressions - Team & Spirit Apparel - Fall 2010 - Contents (Page 2)
Impressions - Team & Spirit Apparel - Fall 2010 - Augusta Sportswear (Page 3)
Impressions - Team & Spirit Apparel - Fall 2010 - Augusta Sportswear (Page 4)
Impressions - Team & Spirit Apparel - Fall 2010 - A&E Robison-Anton Embroidery Thread (Page 5)
Impressions - Team & Spirit Apparel - Fall 2010 - Trends in Team Decorating (Page 6)
Impressions - Team & Spirit Apparel - Fall 2010 - Trends in Team Decorating (Page 7)
Impressions - Team & Spirit Apparel - Fall 2010 - Trends in Team Decorating (Page 8)
Impressions - Team & Spirit Apparel - Fall 2010 - Trends in Team Decorating (Page 9)
Impressions - Team & Spirit Apparel - Fall 2010 - Sportco Masters the Team Game (Page 10)
Impressions - Team & Spirit Apparel - Fall 2010 - Sportco Masters the Team Game (Page 11)
Impressions - Team & Spirit Apparel - Fall 2010 - Sportco Masters the Team Game (Page 12)
Impressions - Team & Spirit Apparel - Fall 2010 - Stahls’ ID Direct (Page 13)
Impressions - Team & Spirit Apparel - Fall 2010 - School or All-Star Spiritwear? (Page 14)
Impressions - Team & Spirit Apparel - Fall 2010 - Dalco Athletic (Page 15)
Impressions - Team & Spirit Apparel - Fall 2010 - Transfer Express (Page 16)
Impressions - Team & Spirit Apparel - Fall 2010 - Transfer Express (Page 17)
Impressions - Team & Spirit Apparel - Fall 2010 - Gear Bag (Page 18)
Impressions - Team & Spirit Apparel - Fall 2010 - Digital Art Solutions (Page 19)
Impressions - Team & Spirit Apparel - Fall 2010 - Digital Art Solutions (Page 20)
Impressions - Team & Spirit Apparel - Fall 2010 - Pepco Poms (Page Cover3)
Impressions - Team & Spirit Apparel - Fall 2010 - Hanes (Page Cover4)
http://www.nxtbook.com/nxtbooks/impressions/dd_2019
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http://www.nxtbook.com/nxtbooks/impressions/201701
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http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
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http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
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http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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