Impressions - Team & Spirit Apparel - Spring 2012 - (Page 2)

NO EXPENSE A SUPPLEMENT TO IMPRESSIONS MAGAZINE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 ASSOCIATE PUBLISHER: LAURIE GONZ (813) 366-2877 • Laurie.Gonz@nielsen.com EDITOR IN CHIEF: MARCIA DERRYBERRY (770) 291-5574 • mderryberry@impressionsmag.com SENIOR EDITOR: JAMAR LASTER (770) 291-5578 • jlaster@impressionsmag.com CONTRIBUTING WEB EDITOR: SARAH GODDARD (770) 291-5412 • Sarah.Goddard@nielsen.com CONTRIBUTING WRITERS: CATHY CARTER, THOMAS TRIMINGHAM, LEE TRINGES MARKETING MANAGER: ELAINE AMACHER (770) 291-5423 • Elaine.Amacher@nielsen.com ART DIRECTOR: WENDI VAN ELDIK (770) 291-5520 • Wendi.VanEldik@nielsen.com PRODUCTION DIRECTOR: NAN MCDOWELL (770) 291-5480 • Nan.McDowell@nielsen.com PRODUCTION MANAGER: TERRI HILL (770) 291-5481 • Terri.Hill@nielsen.com SPARED recently received an e-mail from a friend with whom I hadn’t spoken in a while. As I eagerly read about what had been transpiring in her life in the last six to eight months, I came across something pretty cool. I learned she had recently taken on the role of coaching her 6-year-old By JAMAR LASTER daughter’s cheerleading squad. A former cheerleader herself, I wasn’t surprised at the news that my friend had taken the helm in guiding these young cheerleaders. In her e-mail, she described all the facets of her new gig: a rigorous practice schedule that included hours of regular meeting time on weeknights and weekends, meticulous planning and constant contact with parents about game schedules, etc. As I continued reading, I got to the part about uniforms. One of the girls’ parents is responsible for uniform purchases, and my friend confessed that when it comes to what their little girls don on game days, the parents spare no expense. “It doesn’t matter how many accessories have to be bought or how much the uniforms cost,” she wrote. “The parents pay it because they love to see their little girls happy.” In this issue’s cover feature, “Proﬁts by the Cheer-ful,” contributing writer Cathy Carter, a veteran of the decorated apparel industry whose company has carved out a niche providing spiritwear and accessories, addresses this subject, revealing that it’s this price irreverence from parents — in part — that helps make cheerleading such a recession-proof market. “It’s all about the uniform,” Carter writes, “and no proud parent is going to skimp on this for her child...” And that’s the kind of thing that could lead to huge proﬁts for decorators who are in the fold. If you’re thinking about getting started in this lucrative niche, or recently did so, read the rest of Carter’s article to learn about trends and best practices to employ to maximize your proﬁt potential. I CUSTOMER SERVICE BACK ISSUES • (800) 697-8859 SUBSCRIPTIONS • (800) 697-8859 nimp@omeda.com FOR REPRINTS THE YGS GROUP RAY TRYNOVICH • (800) 290-5460 x 148 impressions@theygsgroup.com LIST RENTAL LIST RENTAL PRODUCT MANAGER BART PICCIRILLO • (848) 731-2768 Bart.Piccirillo@eraepd.com AD INDEX ADVERTISER A4 American Apparel Augusta Sportswear Boxercraft Champion Charles River Apparel Hanes Holloway Sportswear Jerzees Pepco Poms SanMar Corp. Stahls’ ID Direct Transfer Express INFO • ACTION HOTLINE: If you want informat ion about any of the advertisers in Team & Spirit Apparel, you can get it online. It’s fast, easy, free – and available 24 hours a day, seven days a week. Here’s how it works: • Log on to Impressionsmag.com, Click on the Info•Action icon. • Using the Ad Index on this page, select all the companies you wish to receive free information from. • Your requests are e-mailed immediately and directly to the companies you selected. CONTENTS INFO•ACTION # 113 101 104 110 103 102 114 107 105 109 111 108 106 112 CV3 CV2 5 24 3 1 CV4 19 SPRING 2012 PAGE # Cheer-ful 6 Proﬁts by the 10 Apply Some Heat With a nice range of submarkets such as cheer gyms and rec leagues, as well as new uniform options, cheerleading is proving as lucrative as ever. By Cathy Carter, Contributing Writer 6 12, 13 23 21 15 28 You don’t have to offer screen printing to create great graphics on team uniforms. With new technology and materials, you’ll be amazed at what’s possible with heat-applied graphics. By Lee Tringes, Contributing Web Editor Pizzazz/Just Basic Sports Inc. 26 16 Make No matter what segments of the spiritwear or team markets you serve, the following products Use these tools and techare sure to be a hit this year for niques to revamp and revitalize plain-looking team you and your customers. By Jamar Laster, mascots and logos. By Thomas Trimingham, Contributing Writer Senior Editor Mascot Magic with CorelDRAW 22 Gear Bag COVER: Garments and decoration courtesy of Stitchmaker, Wylie, Texas Photography by Andrew McMurtrie Photography, Alpharetta, Ga. THE ON 2 • Spring 2012 http://www.Impressionsmag.com

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2012

Impressions - Team & Spirit Apparel - Spring 2012
Contents
Profits by the Cheer-ful
Apply Some Heat
Make Mascot Magic with CorelDRAW
Gear Bag

Impressions - Team & Spirit Apparel - Spring 2012