Incentive - December 2007 - (Page 66)

las vegas incentive marketplace the suite life Las Vegas’ many options for in-room entertainment allow for plenty of closed-door fun. by Dana Young Pool Sharks With temperatures hovering in the hundreds, it's no surprise that swimming pools are so coveted in Las Vegas. While most guests revel in people-watching from their private cabanas, there are a select few who prefer to take private laps in their room, suspended hundreds of feet over the Strip. While The Palms’ six Sky Villas each offer an outdoor pool, it is the swinging Hugh Hefner Villa (above right) that screams high-roller heaven. For another type of pool, groups can hit up the 647-room Hard Rock Hotel and Casino’s Penthouse. This extensive playground offers guests three gracious bedrooms, three bathrooms, a dining room with seating for 12, a lounge with a fully stocked bar, and, of course, an amazing pool table perfect for a group tournament or individual play. Over-the-top suites aren’t a new phenomenon in Las Vegas; casino hotels have always had high-roller suites that have traditionally been some of the most lavish accommodations on the Strip. Lately, however, there has been a shift in the luxury landscape, and now all guests can sample the VIP experience, complete with a dazzling array of in-room entertainment options. “What is so great about all these suites and the services that go with them is that it really helps you to theme your entire experience,” says Bryan Allison, vice president of marketing for Vegas.com. “We like to say around here that Las Vegas is a state of mind, not a place, and these suites are allowing travelers to live that aspiration to the fullest extent.” In this age of Las Vegas luxury, almost anything is possible within the privacy of one's suite. “The level of service these suites offer is an amazing incentive opportunity,” says Jeremy Handel, public relations specialist at the Las Vegas Convention and Visitors Authority. “These suites aren’t made for a couple, they are created for groups, and it is an experience the normal person isn’t going to have when they go on vacation.” Las Vegas has become the ideal retreat for those looking to escape the paparazzi— and those just pretending to. The Players Club Las Vegas hotels are stepping up the fun with suites appealing to the sports-minded. The Palms Casino Resort is leading the pack with its 40-story Fantasy Tower and series of Fantasy Suites. Its 4,240-squarefoot Kingpin Suite boasts two full-sized bowling lanes, regulation bowling equipment, two bedrooms, three bathrooms, and flat-screen televisions throughout. The suite also features a pool table and a full bar. The Palms is also known for its two-level, 10,000-square-foot Hardcourt Suite (right) which features half-court basketball, locker rooms, and a scoreboard. Personalized team jerseys and cheerleaders can also be arranged. And why head to the hotel gym when you can work out in the privacy of your own room? The 3,002-room Monte Carlo Resort and Casino has the perfect suites for those looking to break a sweat. The 3,500-square-foot, twobedroom Penthouse Suites feature workout rooms with treadmills and free weights, among other high-end amenities. SPECIAL ADVERTISING SECTION Serenity in Sin City Finding a sanctuary in a city booming with nightclubs, casinos, and around-the-clock entertainment may seem like a tall order, but now it is just a phone call away. The exclusive SKYLOFTS at MGM Grand offer guests the services of their Dream and Spa Butlers (left). In the privacy of one's loft, the Spa Butler will prepare a transporting sensory experience, offering a variety of different packages. Spa seekers hot on hot stone therapy should head straight to the Wynn Las Vegas, where 1,816square-foot Salon Suites feature massage rooms off their marble foyers. 66 | December 2007 http://Vegas.com

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Incentive - December 2007 Contents Editor’s Note: Revved Up In the News Cover Story: Rolls-Royce Empowers Its Own Case Study: Booz Allen Hamilton Beating Your Best Incentive Primer: Add Value to Your Event Keeping Safety In Mind Incentive Interview Potentials Here and Now Research: Corporate Gifts Facts Report Tabletop Awards: Travel Gift Cards Travel News Viva Puerto Vallarta Indigenous Spas Advertiser Index Off the Cuff: Ambassador Christoph Bubb Luxury Brands Special Supplement

Incentive - December 2007

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