Incentive - January 2008 - (Page 27) A SHOT AT REDEMPTION pick for the job than Bob Nardelli.” Even Lee Iacocca, the famed former Chrysler chief who helped turn around the company for the first time in the 1980s, said he was “shocked” by Cerberus’ decision. Yikes. The evidence the naysayers had to work with was compelling. Nardelli and Home Depot’s board “mutually agreed” that he should resign after a six-year run that saw the following: a long-stalled stock price; archrival Lowe’s outperforming Home Depot in customer service ratings and earnings-per-share growth; 100-percent turnover among the company’s top 170 managers; and Nardelli repeatedly giving lousy performances at Home Depot’s annual shareholder meetings, causing investors and employees alike to label him “autocratic” and “arrogant.” What a difference 10 weeks can make. By mid-October, the national leadership of the United Auto Workers had agreed to a Chrysler contract that will save the company billions, thanks to UAW concessions on health benefits and staggered buyouts for over 13,000 workers. (A few weeks later, that job-cut figure rose to 24,000—fully 30 percent of the Chrysler’s workforce.) And in the wake of such drastic action, nearly 4,000 dealers gave a strong vote of confidence to the new leadership team as By Rob Carey A tarnished Robert Nardelli sets out to fix creaky Chrysler. He’s moved quickly with his drastic plan, but does he have the finesse to win over employees and dealers? he second week of August was a bleak time for iconic automaker Chrysler. That Monday, its new private owners, Cerberus Capital Management, announced that Robert “Bob” Nardelli—recently shown the door by The Home Depot’s board, with severance of more than $100 million in hand— was its choice to be Chrysler’s new CEO. By Friday, business reporters at CNBC, The Wall Street Journal, and Fortune had taken turns blasting the decision. A headline on Fortune.com read, “Nardelli is Strike One for Chrysler.” And Jim Cramer of CNBC’s “Mad Money” told his national TV audience, “I can’t think of a worse T Photos: AP Photo/John Amis incentivemag.com | January 2008 | Incentive | 27 http://Fortune.com http://incentivemag.com
Table of Contents Feed for the Digital Edition of Incentive - January 2008 Incentive - January 2008 Contents Editor’s Note: Out of SITE In The News Cover Story: Include a Meeting, Improve Morale Case Study: DHL Delivers Recognition Incentive Primer: How To Use Promo Products How Bob Nardelli Rallied Chrysler’s Dealers Incentive Interview: Ken Blanchard Says Be Nice TV’s Extreme Makeover Motivates Giving Pre-Employment Motivation The Daycare Dilemma Happy Employees Shouldn’t Mix with Sick Employees Incentive Research: Consumer Promotions Report In Her Shoes: Winning Approval Of Flextime Travel News Field Report: Barcelona Field Report: Bermuda Golf: Follow The Pros potentials Here and Now Watches As Jewelry Awards: Online Gift Cards Tech Gadgets for 2008 Last Word: Stanley Bing Bashes Bully Bosses Incentive - January 2008 Incentive - January 2008 - Incentive - January 2008 (Page Cover1) Incentive - January 2008 - Incentive - January 2008 (Page Cover2) Incentive - January 2008 - Contents (Page 3) Incentive - January 2008 - Contents (Page 4) Incentive - January 2008 - Contents (Page 5) Incentive - January 2008 - Editor’s Note: Out of SITE (Page 6) Incentive - January 2008 - Editor’s Note: Out of SITE (Page 7) Incentive - January 2008 - In The News (Page 8) Incentive - January 2008 - In The News (Page 9) Incentive - January 2008 - In The News (Page 10) Incentive - January 2008 - In The News (Page 11) Incentive - January 2008 - In The News (Page 12) Incentive - January 2008 - In The News (Page 13) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 14) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 15) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 16) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 17) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 18) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 19) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 20) Incentive - January 2008 - Cover Story: Include a Meeting, Improve Morale (Page 21) Incentive - January 2008 - Case Study: DHL Delivers Recognition (Page 22) Incentive - January 2008 - Case Study: DHL Delivers Recognition (Page 23) Incentive - January 2008 - Incentive Primer: How To Use Promo Products (Page 24) Incentive - January 2008 - Incentive Primer: How To Use Promo Products (Page 25) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 26) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 27) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 28) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 29) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 30) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 31) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 32) Incentive - January 2008 - How Bob Nardelli Rallied Chrysler’s Dealers (Page 33) Incentive - January 2008 - Incentive Interview: Ken Blanchard Says Be Nice (Page 34) Incentive - January 2008 - Incentive Interview: Ken Blanchard Says Be Nice (Page 35) Incentive - January 2008 - Incentive Interview: Ken Blanchard Says Be Nice (Page 36) Incentive - January 2008 - Incentive Interview: Ken Blanchard Says Be Nice (Page 37) Incentive - January 2008 - TV’s Extreme Makeover Motivates Giving (Page 38) Incentive - January 2008 - TV’s Extreme Makeover Motivates Giving (Page 39) Incentive - January 2008 - TV’s Extreme Makeover Motivates Giving (Page 40) Incentive - January 2008 - TV’s Extreme Makeover Motivates Giving (Page 41) Incentive - January 2008 - Pre-Employment Motivation (Page 42) Incentive - January 2008 - Pre-Employment Motivation (Page 43) Incentive - January 2008 - Pre-Employment Motivation (Page 44) Incentive - January 2008 - Pre-Employment Motivation (Page 45) Incentive - January 2008 - The Daycare Dilemma (Page 46) Incentive - January 2008 - The Daycare Dilemma (Page 47) Incentive - January 2008 - Happy Employees Shouldn’t Mix with Sick Employees (Page 48) Incentive - January 2008 - Happy Employees Shouldn’t Mix with Sick Employees (Page 49) Incentive - January 2008 - Incentive Research: Consumer Promotions Report (Page 50) Incentive - January 2008 - Incentive Research: Consumer Promotions Report (Page 51) Incentive - January 2008 - In Her Shoes: Winning Approval Of Flextime (Page 52) Incentive - January 2008 - Travel News (Page 53) Incentive - January 2008 - Travel News (Page 54) Incentive - January 2008 - Travel News (Page 55) Incentive - January 2008 - Field Report: Barcelona (Page 56) Incentive - January 2008 - Field Report: Barcelona (Page 57) Incentive - January 2008 - Field Report: Bermuda (Page 58) Incentive - January 2008 - Field Report: Bermuda (Page 59) Incentive - January 2008 - Golf: Follow The Pros (Page 60) Incentive - January 2008 - Golf: Follow The Pros (Page 61) Incentive - January 2008 - Golf: Follow The Pros (Page 62) Incentive - January 2008 - potentials Here and Now (Page 63) Incentive - January 2008 - potentials Here and Now (Page 64) Incentive - January 2008 - potentials Here and Now (Page 65) Incentive - January 2008 - Watches As Jewelry (Page 66) Incentive - January 2008 - Watches As Jewelry (Page 67) Incentive - January 2008 - Watches As Jewelry (Page 68) Incentive - January 2008 - Awards: Online Gift Cards (Page 69) Incentive - January 2008 - Tech Gadgets for 2008 (Page 70) Incentive - January 2008 - Tech Gadgets for 2008 (Page 71) Incentive - January 2008 - Tech Gadgets for 2008 (Page 72) Incentive - January 2008 - Tech Gadgets for 2008 (Page 73) Incentive - January 2008 - Tech Gadgets for 2008 (Page 74) Incentive - January 2008 - Tech Gadgets for 2008 (Page 75) Incentive - January 2008 - Tech Gadgets for 2008 (Page 76) Incentive - January 2008 - Tech Gadgets for 2008 (Page 77) Incentive - January 2008 - Tech Gadgets for 2008 (Page 78) Incentive - January 2008 - Tech Gadgets for 2008 (Page 79) Incentive - January 2008 - Tech Gadgets for 2008 (Page 80) Incentive - January 2008 - Tech Gadgets for 2008 (Page 81) Incentive - January 2008 - Last Word: Stanley Bing Bashes Bully Bosses (Page 82) Incentive - January 2008 - Last Word: Stanley Bing Bashes Bully Bosses (Page Cover3) Incentive - January 2008 - Last Word: Stanley Bing Bashes Bully Bosses (Page Cover4)
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