Incentive - January 2008 - (Page 60)

TRAVEL Go for the Green Watching, playing or learning the game of golf is a prized incentive By Edward Schmidt, Jr. Open, PGA Championship and British Open—as well as participation in pro-ams at professional tournaments and playing at big-name golf resorts, are productive incentives. They give companies dream-cometrue venues to reward important customers and clients and bring together people to network in a relaxing, outdoor environment conducive to great communication. Since 2000, TSE has executed an annual Masters incentive program for Bayer Environmental Science, a division of the Bayer Company, whose product line includes pesticides and insecticides for turf and ornamentals, aiding in weed control at golf courses, sports fields and public gardens. The program runs eight nights, with different groups of key senior executives and top distributors rotating in and out of Augusta every two days. Last year there were 42 people in each two-day group. “We rotate the groups so we can maximize the passes,” says Jeff Weber, TSE’s vice president of golf. “Some groups attend the practice rounds; others midweek tournament play, and others on the final day.” Tuchman says a key component of the I s there anything better for a golf enthusiast than strolling along the lush, verdant, azalea-framed fairways of Augusta National Golf Club in April at the Masters? “Absolutely not,” says Robert Tuchman, president of New York City–based TSE Sports & Entertainment, a firm specializing in sports and entertainment hospitality and corporate events. “To golfers, it’s nirvana and the ultimate incentive reward.” Tuchman says the Masters—along with other major golf events like the Ryder Cup, U.S. Golf’s Biggest Draw “The Masters is the ultimate golf incentive, because it’s arguably the most difficult ticket in any sport to obtain,” says Tuchman. “Beyond the history, magnificent setting and the best golfers in the world, the fact that not everybody can attend adds to the luster and appeal.” The PGA TOUR Golf Academy offers private lessons, clinics, golf schools and group instructional programs for adults and children, beginners to advanced players A suite at The Lodge at Sea Island Golf Club, with toprated accomodations, links, dining and spa facilities 60 | Incentive | January 2008 | incentivemag.com http://incentivemag.com

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Incentive - January 2008 Contents Editor’s Note: Out of SITE In The News Cover Story: Include a Meeting, Improve Morale Case Study: DHL Delivers Recognition Incentive Primer: How To Use Promo Products How Bob Nardelli Rallied Chrysler’s Dealers Incentive Interview: Ken Blanchard Says Be Nice TV’s Extreme Makeover Motivates Giving Pre-Employment Motivation The Daycare Dilemma Happy Employees Shouldn’t Mix with Sick Employees Incentive Research: Consumer Promotions Report In Her Shoes: Winning Approval Of Flextime Travel News Field Report: Barcelona Field Report: Bermuda Golf: Follow The Pros potentials Here and Now Watches As Jewelry Awards: Online Gift Cards Tech Gadgets for 2008 Last Word: Stanley Bing Bashes Bully Bosses

Incentive - January 2008

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