Incentive - January 2008 - (Page 63)

Time to Reward PAGE 66 The High (Tech) Road PAGE 70 Size is one of the big trends in the watch world these days The latest electronic gadgets keep the best performers very happy Do the Right Thing and Get Points! RecycleBank finds success in rewarding good behavior By Anne Marie D. Lee I t was in 2006 that RecycleBank was first profiled by Incentive magazine: an innovative program that motivates households and communities to recycle by rewarding points that can be redeemed at any of a growing list of RecycleBank reward partners, such as Starbucks, Target, IKEA and Coca-Cola. Like many great ideas, the premise of RecycleBank is utterly simple. First of all, it uses single-stream recycling so that all recyclables can be thrown into one bin, eliminating the icky chore of separating cans, bottles and plastics that has made the whole practice of recycling a dubious likelyhood to begin with. Bins have wheels and lids, come in three sizes, and are supplied for free to households by RecycleBank. Each has an embedded barcode (RFID) for scanning. When the recycle truck comes, it records the weight of recyclables in each bin. Based on that weight, participants earn points. In one year, RecycleBank has made great strides. Says Ron Gonen, CEO and cofounder of RecycleBank, “Last year we were in 20,000 homes when we were talking to you guys, and three states, and now we’re in over 125,000 homes; we have a half a million under contract; and we’re in seven states. So we’ve scaled significantly.” RecycleBank programs have been launched in Massachusetts and Vermont and are available in Pennsylvania, New Jersey and Delaware. They’re getting ready to launch in Connecticut, New York and Georgia, and later this year, in California and Illinois. As RecycleBank grows, so does the number of merchants eager to get in on the promotional action. According to Gonen, RecycleBank has joined with approximately 400 reward partners, and over a million dollars in reward points have been spent by households being serviced. Says Gonen, “The fact that a million dollars of these points were spent locally is significant from the continued on page 64 incentivemag.com | January 2008 | Incentive | 63 http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2008

Incentive - January 2008 Contents Editor’s Note: Out of SITE In The News Cover Story: Include a Meeting, Improve Morale Case Study: DHL Delivers Recognition Incentive Primer: How To Use Promo Products How Bob Nardelli Rallied Chrysler’s Dealers Incentive Interview: Ken Blanchard Says Be Nice TV’s Extreme Makeover Motivates Giving Pre-Employment Motivation The Daycare Dilemma Happy Employees Shouldn’t Mix with Sick Employees Incentive Research: Consumer Promotions Report In Her Shoes: Winning Approval Of Flextime Travel News Field Report: Barcelona Field Report: Bermuda Golf: Follow The Pros potentials Here and Now Watches As Jewelry Awards: Online Gift Cards Tech Gadgets for 2008 Last Word: Stanley Bing Bashes Bully Bosses

Incentive - January 2008

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