Incentive - January 2008 - (Page 68)

AWARDS that designs all our watches,” says Bulova’s Forrest, where attention to detail is the rule right down to the dials and their hands. While some of the higher-end Swiss products can run up to $2,000 or more, Forrest emphasizes that what’s hot isn’t necessarily high- Verona,” says Zanone. “They had scuba, surfing, hiking and biking during the day and luaus at night, and both pieces fit in perfectly with their itinerary.” At Fossil, most watches run $150 and below, with their popular college and pro sports designs averaging about $75. “We saw a need in the market for larger faces and dials and more complicated movements.” –Joe Zanone, Movado Group Inc. priced. “We work directly with incentive and recognition houses, helping them design programs. The decision-makers are very conscious of brands, and are looking for things that are hot—diamonds, crystal, fancy movements—and we have all that at different price points.” To wit, Forrest cites Bulova’s diamond and chronograph collections, where the prices range from $129 up to $499, depending on the enhancements. Movado’s ESQ Swiss line recently debuted its new Beacon chronograph, a sport and fashion brand that stands out for its versatility and impressive (44 mm) casing. “We saw a need in the market for larger faces and dials and more complicated movements, but something that would go with jeans and evening wear,” says Joe Zanone, senior vice president for Movado Group Inc. The timepiece clicked with one pharmaceutical company, he adds, that incorporated it into an annual incentive trip this fall. “They had 100 recipients in Hawaii, men and women, who received the Beacon and ladies’ “We’re trying to recapture the people we branded with in their teenage years, who are now in their 30s and 40s— what we call our ‘forever younger’ demographic,” says Doug Smith, Fossil’s VP of sales and operations for special markets. Part of that effort includes working the product that client desires into the incentive program itself, be it for players, staff and boosters at NCAA bowl games or as a pillow gift when a pharmaceutical company is rolling out a new drug. “They might have us come into their hotel with our products on display, let the attendees choose a watch, and have us fit them right on the spot,” says Smith. Indeed, Nancy Sutta Berns, now senior conference administrator with IEEE Signal Processing Society, recalls that when working a corporate incentive cruise back in 2005 Fossil came on board with watches in tow. “They must have had 50 different styles displayed for the attendees to choose from for their room amenities, either right on the spot or to be sent later to their office.” Clockwise: Men’s Beacon by ESQ Swiss, stainless steel case and bracelet; Men’s Caravelle Diamond, rectangular case, champagne patterned dial, 14 diamonds; Pere de Temps men’s watch with stainless steel and gold overlay case, etched silver dialand exhibition see-through case back; Fossil Men’s and Women’s genuine leather straps in cognac with a textured champagne dial. [On Page 67]: Ladies’ Bulova Diamond, silver dial, 16 diamonds, chronograph, stainless steel case and bracelet. 68 | Incentive | January 2008 | incentivemag.com http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2008

Incentive - January 2008 Contents Editor’s Note: Out of SITE In The News Cover Story: Include a Meeting, Improve Morale Case Study: DHL Delivers Recognition Incentive Primer: How To Use Promo Products How Bob Nardelli Rallied Chrysler’s Dealers Incentive Interview: Ken Blanchard Says Be Nice TV’s Extreme Makeover Motivates Giving Pre-Employment Motivation The Daycare Dilemma Happy Employees Shouldn’t Mix with Sick Employees Incentive Research: Consumer Promotions Report In Her Shoes: Winning Approval Of Flextime Travel News Field Report: Barcelona Field Report: Bermuda Golf: Follow The Pros potentials Here and Now Watches As Jewelry Awards: Online Gift Cards Tech Gadgets for 2008 Last Word: Stanley Bing Bashes Bully Bosses

Incentive - January 2008

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