Incentive - February 2008 - (Page 14)

IN THE NEWS LettersEditor to the To the Editor: Your “Play It Safe” article in Incentive’s December issue was excellent. Ben Chapman gathered some very good information and insight to an area. The piece of the picture that deserved more attention is the incredibly important role promotional products play. After 25-plus years on the premium/incentive side of the industry and now with a company that provides both name-brand consumer products and a broad line of traditional promotional products, I have a much clearer picture how focusing awareness and motivation facets of improving behavior must work together. Keep up the good work. Bruce Schermerhorn VP Sales – Great Lakes Region Beacon Promotions Inc. Deerfield, Ill. I couldn't live without my Incentive magazine fix, and I am sure other PR practitioners feel the same! I find I rely more and more on incentives to help market our clients when we are trying to get the attention of editors. Your magazine is a perfect fit for a PR firm, who needs to discover merchandise to co-brand with a client we are promoting, destinations for press events and gift cards for goodybags and office thank yous.Thanks for the great coverage of this industry! Jane McEntyre McEntyre Public Relations Inc. New York, N.Y. Best of the Best On Jan. 9, dozens of New York hoteliers, venue operators and other suppliers gathered among the caricatures at the legendary Sardi’s Restaurant for DMC Briggs Inc.’s Sixth Annual June Briggs Awards. This year’s winners, from left: Patti Golden (director of sales at ARAMARK - NY Landmark Collection); June Briggs (founder of Briggs); Anthony Napoli (president of Briggs); Pat Daily (executive vice president of Theatre Direct International/Showtix); John Sweeney (general manager of the Westin New York at Times Square); and Andrea Roman (catering sales manager at Palm West Restaurant). The Incentive Editorial Advisory Board • Ira Almeas, President, Impact Incentives and Meetings • Bill Boyd, President and CEO, Sunbelt Motivation and Travel • Adrienne Forest, Assistant Vice President, Special Markets, Bulova Corp. • Karen Eglitis, Unit Business Manager, Premium & Incentive, Bose Corp. • Terry Markwart, Director & Assistant General Mgr. of U.S. Sales, Canon USA • Steve Lowe, Director of Sales, Harrah’s & Harveys Lake Tahoe • Rodger Stotz, Vice President, Managing Consultant, Maritz Incentives • Jon Von Rentzell, Vice President, Recognition and Rewards, Carlson Marketing • Joe Zanone, Senior Vice President, Movado Group Inc. • Gail Fitzgerald, Vice President Hotel Sales & Marketing, CityCenter Las Vegas • Chris Flatt, Executive Vice President Hotel Sales & Marketing, Wynn Las Vegas • Cindy Mielke, Manager, National Accounts, Marketing Innovators • Anne Platt, Director, Gift Card Services, Best Buy • Dick Gaeta, President, Premier Incentives • Art Masarky, Senior Director, Human Resources, Heineken, USA • Dennis O. Borst, President and COO, Patriot Marketing Group • Patrick Sullivan, President, PRA Destination Management New York 14 | Incentive | February 2008 | incentivemag.com http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - February 2008

Incentive Magazine - February 2008 Editor’s Note: Archie and the Boys In The News Cover Story: On The Ball Incentives Incentive Primer: How to Use Sporting Events Incentive Interview: Jim Avery on Doing the Right Thing Employee Empowerment Motivates and Pays Dividends Hospitals, Nurses Win With Flexible Scheduling Legal Ease: Safety Programs and Unions Case Study: The Weitz Company Retains Its Boomers Potentials: Here and Now Star Power in the Kitchen Awards: Gift Card Trends for the New Year Travel News The Manhattanization of Las Vegas Classics Renewed: Monaco and France Advertiser Index Off The Cuff: Tumi’s Mike Landry

Incentive - February 2008

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