Incentive - February 2008 - (Page 24) COVER STORY Got Game? Sports memorabilia can add value and emotional cachet to any program BY MARC BOISCLAIR A t last spring’s conference for the National Coalition of Black Meeting Planners, Pittsburgh Steelers fan Marilyn Dice was delighted to auction off a ball from her team’s 2006 Super Bowl victory. Opening bid: $125. Final price: $175. The event coordinator for student support services at the University of Pittsburgh was floored, though, when a commemorative (non-game) ball from the 2007 Super Bowl sold alongside it for more than four times the price. “At first, we didn’t think anybody was interested,” says Dice. Wrong. Two attendees, noting the autograph of win- ning Indianapolis Colts coach Tony Dungy, launched a frenzied bidding war. Opening bid: $175. Final price: $875. The new owner’s game plan: Secure losing Chicago Bears coach Lovie Smith’s signature as well, for a truly memorable— and valuable—piece of pigskin. Says a still-dazed Dice: “I enjoy football but had no clue about the value of these pieces.” Fan Appreciation Indeed, sports memorabilia can spark interest and enthusiasm for an event, whether as a motivational tool or a special VIP thank-you. “You’re seeing it a lot more with large companies now,” says Alan Baum, president of Inside Sports & Entertainment Group in New York. “It’s mass-marketed and not as hard to find, and there’s a lot of excitement that goes along with it, especially with college sports.” Yankee shortstop and three-time Gold Glove winner Derek Jeter signs a fan’s ball That popularity as an incentive element should come as no surprise, given the motivation and loyalty that come with being a sports fan. “Memorabilia romances and helps differentiate a program from other rewards,” says Dave Peer, vice president of client services for Chicago-based Hinda Incentives. “It doesn’t represent a huge portion of redemptions, but it definitely adds a lot of sizzle,” he adds, citing
Table of Contents Feed for the Digital Edition of Incentive - February 2008 Incentive Magazine - February 2008 Editor’s Note: Archie and the Boys In The News Cover Story: On The Ball Incentives Incentive Primer: How to Use Sporting Events Incentive Interview: Jim Avery on Doing the Right Thing Employee Empowerment Motivates and Pays Dividends Hospitals, Nurses Win With Flexible Scheduling Legal Ease: Safety Programs and Unions Case Study: The Weitz Company Retains Its Boomers Potentials: Here and Now Star Power in the Kitchen Awards: Gift Card Trends for the New Year Travel News The Manhattanization of Las Vegas Classics Renewed: Monaco and France Advertiser Index Off The Cuff: Tumi’s Mike Landry Incentive - February 2008 Incentive - February 2008 - (Page Intro) Incentive - February 2008 - Incentive Magazine - February 2008 (Page 1) Incentive - February 2008 - Incentive Magazine - February 2008 (Page 2) Incentive - February 2008 - Incentive Magazine - February 2008 (Page 3) Incentive - February 2008 - Incentive Magazine - February 2008 (Page 4) Incentive - February 2008 - Incentive Magazine - February 2008 (Page 5) Incentive - February 2008 - Editor’s Note: Archie and the Boys (Page 6) Incentive - February 2008 - Editor’s Note: Archie and the Boys (Page 7) Incentive - February 2008 - In The News (Page 8) Incentive - February 2008 - In The News (Page 9) Incentive - February 2008 - In The News (Page 10) Incentive - February 2008 - In The News (Page 11) Incentive - February 2008 - In The News (Page 12) Incentive - February 2008 - In The News (Page 13) Incentive - February 2008 - In The News (Page 14) Incentive - February 2008 - In The News (Page 15) Incentive - February 2008 - In The News (Page 16) Incentive - February 2008 - In The News (Page 17) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 18) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 19) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 20) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 21) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 22) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 23) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 24) Incentive - February 2008 - Cover Story: On The Ball Incentives (Page 25) Incentive - February 2008 - Incentive Primer: How to Use Sporting Events (Page 26) Incentive - February 2008 - Incentive Primer: How to Use Sporting Events (Page 27) Incentive - February 2008 - Incentive Interview: Jim Avery on Doing the Right Thing (Page 28) Incentive - February 2008 - Incentive Interview: Jim Avery on Doing the Right Thing (Page 29) Incentive - February 2008 - Incentive Interview: Jim Avery on Doing the Right Thing (Page 30) Incentive - February 2008 - Incentive Interview: Jim Avery on Doing the Right Thing (Page 31) Incentive - February 2008 - Incentive Interview: Jim Avery on Doing the Right Thing (Page 32) Incentive - February 2008 - Incentive Interview: Jim Avery on Doing the Right Thing (Page 33) Incentive - February 2008 - Employee Empowerment Motivates and Pays Dividends (Page 34) Incentive - February 2008 - Employee Empowerment Motivates and Pays Dividends (Page 35) Incentive - February 2008 - Employee Empowerment Motivates and Pays Dividends (Page 36) Incentive - February 2008 - Employee Empowerment Motivates and Pays Dividends (Page 37) Incentive - February 2008 - Hospitals, Nurses Win With Flexible Scheduling (Page 38) Incentive - February 2008 - Hospitals, Nurses Win With Flexible Scheduling (Page 39) Incentive - February 2008 - Hospitals, Nurses Win With Flexible Scheduling (Page 40) Incentive - February 2008 - Legal Ease: Safety Programs and Unions (Page 41) Incentive - February 2008 - Case Study: The Weitz Company Retains Its Boomers (Page 42) Incentive - February 2008 - Case Study: The Weitz Company Retains Its Boomers (Page 43) Incentive - February 2008 - Potentials: Here and Now (Page 44) Incentive - February 2008 - Potentials: Here and Now (Page 45) Incentive - February 2008 - Potentials: Here and Now (Page 46) Incentive - February 2008 - Potentials: Here and Now (Page 47) Incentive - February 2008 - Potentials: Here and Now (Page 48) Incentive - February 2008 - Potentials: Here and Now (Page 49) Incentive - February 2008 - Potentials: Here and Now (Page 50) Incentive - February 2008 - Potentials: Here and Now (Page 51) Incentive - February 2008 - Potentials: Here and Now (Page 52) Incentive - February 2008 - Potentials: Here and Now (Page 53) Incentive - February 2008 - Potentials: Here and Now (Page 54) Incentive - February 2008 - Potentials: Here and Now (Page 55) Incentive - February 2008 - Potentials: Here and Now (Page 56) Incentive - February 2008 - Potentials: Here and Now (Page 57) Incentive - February 2008 - Potentials: Here and Now (Page 58) Incentive - February 2008 - Potentials: Here and Now (Page 59) Incentive - February 2008 - Potentials: Here and Now (Page 60) Incentive - February 2008 - Potentials: Here and Now (Page 61) Incentive - February 2008 - Potentials: Here and Now (Page 62) Incentive - February 2008 - Potentials: Here and Now (Page 63) Incentive - February 2008 - Potentials: Here and Now (Page 64) Incentive - February 2008 - Potentials: Here and Now (Page 65) Incentive - February 2008 - Star Power in the Kitchen (Page 66) Incentive - February 2008 - Star Power in the Kitchen (Page 67) Incentive - February 2008 - Star Power in the Kitchen (Page 68) Incentive - February 2008 - Star Power in the Kitchen (Page 69) Incentive - February 2008 - Awards: Gift Card Trends for the New Year (Page 70) Incentive - February 2008 - Awards: Gift Card Trends for the New Year (Page 71) Incentive - February 2008 - Travel News (Page 72) Incentive - February 2008 - Travel News (Page 73) Incentive - February 2008 - Travel News (Page 74) Incentive - February 2008 - The Manhattanization of Las Vegas (Page 75) Incentive - February 2008 - The Manhattanization of Las Vegas (Page 76) Incentive - February 2008 - The Manhattanization of Las Vegas (Page 77) Incentive - February 2008 - The Manhattanization of Las Vegas (Page 78) Incentive - February 2008 - The Manhattanization of Las Vegas (Page 79) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 80) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 81) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 82) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 83) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 84) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 85) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 86) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 87) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 88) Incentive - February 2008 - Classics Renewed: Monaco and France (Page 89) Incentive - February 2008 - Advertiser Index (Page 90) Incentive - February 2008 - Advertiser Index (Page 91) Incentive - February 2008 - Advertiser Index (Page 92) Incentive - February 2008 - Advertiser Index (Page 93) Incentive - February 2008 - Advertiser Index (Page 94) Incentive - February 2008 - Advertiser Index (Page 95) Incentive - February 2008 - Advertiser Index (Page 96) Incentive - February 2008 - Advertiser Index (Page 97) Incentive - February 2008 - Off The Cuff: Tumi’s Mike Landry (Page 98) Incentive - February 2008 - Off The Cuff: Tumi’s Mike Landry (Page 99) Incentive - February 2008 - Off The Cuff: Tumi’s Mike Landry (Page 100)
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