Incentive - February 2008 - (Page 56)

GIFT CARDS >> fan gear for the NFL, Major League Baseball, NHL, NCAA, World Cup Soccer, Olympics, NASCAR, and the Arena Football League online at the ESPNShop site. Borst says the card is a hit with regional sales teams who are usually given the cards to buy jerseys of their local football team prior to a big kick-off meeting or product launch. Other options that would work with the sports crowd include gift cards from Bass Pro Shops, Nike, and L.L. Bean. TOTAL MAKEOVER There is nothing more rewarding than a day of beauty as a “thank you” for hard work. Salon services, extended spa vacations, and blissful body products are just some of the pampering items that can be purchased with gift cards. Everyone knows that spa experiences soothe the soul and stimulate the senses, so when Taubman Centers, a Bloomfield, Michigan-based real estate investment trust that owns 24 shopping centers nationwide, needed to create an exciting consumer promotion during the busy holiday season, it teamed up with New York-based SpaFinder to reward lucky shoppers with some much-needed stress relief. Starting the day Which of the following types after Thanksgiving, of gift cards/certificates have the first 100 cusyou purchased as incentives in tomers to purchase the past year: $500 worth of Taubman mall gift 71.8% cards in a single transaction at the STORE: 67.9% customer service 46.8% center of participating locations, CARD BRANDED DEBIT CARD: 37.7% received a $100 CHECK: 30.6% SpaFinder gift certificate redeemable 29.8% at any of nearly DEBIT CARD: 15.5% 4,000 spas worldwide. But rest and CERTIFICATE: 13.5% relaxation aren’t MERCHANT: 13.1% reserved just for the holidays. SpaFinder MERCHANT: 13.1% gift certificates and 10.3% gift cards can be given anytime of 10.3% the year. SpaFinder CARD: 8.7% gift certificates range from incre4.8% ments of $50 to Source: 2007 Incentive Gift Card Facts Survey $1,000 and can be >> bundled with spa products. Personal skin care products purveyor Bath & Body Works also has a popular gift card program. The Bath & Body Works Gift Card features several exclusive designs and is available in denominations of $15 to $250. Recipients receive the card in a signature gift box with a customized message. The Regis Salon Gift Card, largely used in member reward and retention programs, is accepted at more than 6,000 locations in the United States and Puerto Rico, including Regis Salons, Trade Secret, MasterCuts, Regis Signature Salons, and Beauty Express, among others. There is no minimum quantity required, and the card can be loaded with any denomination from $1 to $500, with $25 being the most popular amount. •DINING/RESTAURANT: •RETAIL •ENTERTAINMENT: •CREDIT •GIFT •GAS: •BANK-ISSUED •MULTIPLE-MERCHANT •CATALOG •ONLINE •TRAVEL: •SERVICE/EXPERIENCE: •TELEPHONE •OTHER: 56 | February 2008 AROUND THE HOUSE Achieving complete work/life balance begins with making the home a sweeter home. Gift cards are a great way to secure all the necessities and a few extras for the humble abode such as DIY essentials, edgy electronics, cool furniture, and housewares. Tackling paint projects or adding a new kitchen can be accomplished with practical purchases made with the Home Depot Gift Card. Available in amounts from $5 to $5,000, the card is redeemable across 2,300 locations in the 50 states, Puerto Rico, Guam, and Canada. Robert Hatfield, corporate sales manager for Home Depot Incentives in Atlanta, sees many successes with the Home Depot Gift Card in various initiatives, from credit card member points program to sales incentives. “The gift card is driven by the breadth and depth of Home Depot offerings and the emotional appeal that people have with their homes,” Hatfield says. Decorating can also bring a lot of satisfaction to incentive program participants. An excellent choice for furniture and other finds is the Crate and Barrel Shop Card, redeemable for merchandise at any Crate and Barrel store, Crate and Barrel Outlet, crateandbarrel.com, Crate and Barrel catalog, and CB2. For those that desire a more global look, the Pier 1 Imports Gift Card allows recipients to spend time browsing unique items, SPECIAL ADVERTISING SECTION http://www.crateandbarrel.com

Table of Contents Feed for the Digital Edition of Incentive - February 2008

Incentive Magazine - February 2008 Editor’s Note: Archie and the Boys In The News Cover Story: On The Ball Incentives Incentive Primer: How to Use Sporting Events Incentive Interview: Jim Avery on Doing the Right Thing Employee Empowerment Motivates and Pays Dividends Hospitals, Nurses Win With Flexible Scheduling Legal Ease: Safety Programs and Unions Case Study: The Weitz Company Retains Its Boomers Potentials: Here and Now Star Power in the Kitchen Awards: Gift Card Trends for the New Year Travel News The Manhattanization of Las Vegas Classics Renewed: Monaco and France Advertiser Index Off The Cuff: Tumi’s Mike Landry

Incentive - February 2008

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