Incentive - February 2008 - (Page 68)

AWARDS Cutlery Collection artisan cheese knife set from NapaStyle’s Michael Chiarello collection, www.rymaxinc.com Rachael Ray “Sammie” press, www.rymaxinc.com market reaching $306.4 billion at retail worldwide and $72.8 billion in the United States, according to the most recent figures from IHA. Fascination with food manifests itself in incentive programs featuring awards that allow aspiring cooks to pursue their passion. From pots and pans to packaged goods, here’s a look at a few handy items currently in stock. mini empire that includes such successful endeavors as the signature 30 Minute Meals program and cookbook, the Every Day With Rachael Ray magazine and the nationally syndicated The Rachael Ray Show. Of course, backing from Oprah helps out too. In addition to coining her own cooking terminology—“Yum-O!” and “EVOO” (extra virgin olive oil), Ray has put her imprint on a line of colorful cooking and a big stock pot. Other options within the Rymax portfolio of Rachael Ray products include the 11- by 9-inch Orange Rectangular Skillet with Sandwich Press, the 3-Piece Spoonula Set in blue and the 12- by 20-inch Cast-Iron Reversible Grill/Griddle in green. Rymax Marketing also carries products from NapaStyle, a collection that shares the name of Michael Chiarello’s show on the Just Like the Pros Thanks to the on-air encouragement of expert chefs, experimenting in the kitchen is getting a big boost. Home cooks are exhibiting greater knowledge and confidence as they attempt to tackle the tools and techniques they learn about during their lessons in food preparation and presentation. “There is an element of education. Chefs are showing broadening numbers of consumers new uses for tools in the kitchen and new ways to prepare food,” Reynolds says. “The celebrity endorsement of cooking products has also helped ease the anxiety of consumers using some of these products. If a chef has endorsed it, there must be some value there.” Maybe more than any other TV personality, Rachael Ray has made cooking at home more accessible to the masses with a “Chefs are showing new uses for tools in the kitchen.” –Perry Reynolds, International Housewares Association products. Rymax Marketing Services Inc., a full-service incentive company and manufacturer’s representative in Pine Brook, N.J., offers several Rachael Ray products in its various client campaigns, from employee appreciation initiatives to customer loyalty programs for the gaming industry. Whether trying to make Ray’s recipes for “stoups” (soup/stew combo) or “sammies” (sandwiches), corporate clients may consider Rymax’s hugely popular Rachael Ray Hard Anodized 10-Piece Set, featuring basic pieces such as saucepans, skillets Fine Living channel. Items available for corporate incentive programs include a 9- by 15-inch Hibachi Grill, a 3-Quart Covered Stew Pot with Black Wire Loop Handles, the Cutlery Collection Artisan Cheese Knife Set and a set of two 16-Ounce Open Stew Pots. “There is absolutely a higher demand for the housewares category, especially with cookware and appliances,” says Donna Davis, purchasing manager for Rymax Marketing Services. “For us, each chef has their own appeal for different audiences. Rachael Ray attracts a younger, hipper 68 | Incentive | February 2008 | incentivemag.com http://www.rymaxinc.com http://www.rymaxinc.com http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - February 2008

Incentive Magazine - February 2008 Editor’s Note: Archie and the Boys In The News Cover Story: On The Ball Incentives Incentive Primer: How to Use Sporting Events Incentive Interview: Jim Avery on Doing the Right Thing Employee Empowerment Motivates and Pays Dividends Hospitals, Nurses Win With Flexible Scheduling Legal Ease: Safety Programs and Unions Case Study: The Weitz Company Retains Its Boomers Potentials: Here and Now Star Power in the Kitchen Awards: Gift Card Trends for the New Year Travel News The Manhattanization of Las Vegas Classics Renewed: Monaco and France Advertiser Index Off The Cuff: Tumi’s Mike Landry

Incentive - February 2008

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