Incentive - February 2008 - (Page 69)

AWARDS Emerilware Grill & Panini Maker, www.lonestarinc.net Barefoot Contessa brownie mix comes complete with pan and spatula, www.stonewallkitchen.com crowd, while Michael Chiarello appeals to a more sophisticated audience.” Emeril Lagasse’s television presence attracts die-hard foodies to his award-winning restaurants around the country— NOLA in New Orleans, Delmonico Restaurant in Las Vegas and Emeril’s Miami Beach, to name a few. When it comes to incentive award programs, Lone Star Incentives in Dallas kicks it up a notch with its array of appliances, including the Emerilware Fryer by T-fal, ideal for making crispy french fries, chicken nuggets and jalapeño poppers without the mess. The versatile Emerilware Grill & Panini Maker can sear salmon, burgers and steaks or cook up a quick sandwich, while the Emerilware Steamer locks in the fresh flavors of vegetables and shellfish. “Even if someone didn’t cook very much, watching food programming captures the imagination. For example, maybe someone sees an episode on steaming vegetables; they will probably want to have the right product at home,” says Alan Walvoord, president of Lone Star Incentives, who is currently featuring the Emerilware products in one program for a client in the beauty industry. “Housewares always go over well in large catalog programs, such as those offered by Maritz or Carlson,” Walvoord says. “Historically, the T-fal line does well because of its high name recognition, and there is still real value when matching it up with items such as golf clubs or other merchandise.” Time to Order When the team at House Beautiful wanted to recognize 1,200 of its top clients this past holiday season, they worked with Stonewall Kitchen in York, Maine, to choose a memorable gourmet gift—Ina Garten’s “Fireside Grab and Go,” a hot chocolate and marshmallow gift pack ideal for warming up during the winter months. “Finding creative ways to connect with your clients is never easy. House Beautiful magazine is fortunate to have within its pages a few “household names” that resonate both within our advertising marketplace and in the larger consumer arena,” says Kate Kelly Smith, vice president and publisher of House Beautiful. “Ina Garten, the Food Network’s ‘Barefoot Contessa,’ gives advice about entertaining in her monthly House Beautiful column, ‘Ask the Barefoot Contessa.’ Because her articles are consistently some of the magazine’s most popular features, we thought the products from her branded line would make a perfect holiday gift for our clients,” she says. “A gift that reiterates the message that the Barefoot Contessa is part of the House Beautiful brand is a way for us to bring the magazine to life in the marketplace, because, in essence, we are sharing an integral part of House Beautiful magazine with them.” In addition to the Fireside Grab and Go, Stonewall Kitchen offers the Barefoot Contessa Baking Pan Gifts complete with an 8inch-square nonstick baking pan. Another recognizable face from the Food Network, Giada DeLaurentiis has recently teamed up with Crate and Barrel to bring a taste of Italy stateside. Giada Everyday Gourmet, created in collaboration with Academia Barilla, features Giada’s Extra Virgin Olive Oil/Balsamic Vinegar of Modena, Sea Salt, Tuscan Herb Mix, and Everyday Pasta. Each of these items can be purchased using the Crate and Barrel gift card. Kohl’s gift card holders can update their kitchenware by purchasing items from Bobby Flay’s new branded product line making its debut in stores this spring. Created in partnership with the Food Network, the cooking and grill master’s first collection of kitchenware and casual entertaining products will include cookware and dinnerware. As more celebrity chefs feed into the product craze, it seems that incentive award winners will get their fill for a while. incentivemag.com | February 2008 | Incentive | 69 http://www.lonestarinc.net http://www.stonewallkitchen.com http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - February 2008

Incentive Magazine - February 2008 Editor’s Note: Archie and the Boys In The News Cover Story: On The Ball Incentives Incentive Primer: How to Use Sporting Events Incentive Interview: Jim Avery on Doing the Right Thing Employee Empowerment Motivates and Pays Dividends Hospitals, Nurses Win With Flexible Scheduling Legal Ease: Safety Programs and Unions Case Study: The Weitz Company Retains Its Boomers Potentials: Here and Now Star Power in the Kitchen Awards: Gift Card Trends for the New Year Travel News The Manhattanization of Las Vegas Classics Renewed: Monaco and France Advertiser Index Off The Cuff: Tumi’s Mike Landry

Incentive - February 2008

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