Incentive - March 2008 - (Page 14)

IN THE NEWS Eat, Drink and Be Extravagantly Merry BY ANNE MARIE D. LEE M ove over, Fashion Week, there’s a new event in town. When Mark Speranza, vice president of strategic development of CCK Global talks about a show for the “end consumer,” he really means it. COOK. EAT. DRINK. LIVE. is an event for epicurean end consumers who want to consume only the best. Launched by CCK Global in the fall of last year, the event is “pretty much a food and lifestyle extravaganza,” says Speranza. COOK. EAT. DRINK. LIVE. brings movers and shakers of the culinary industry, along with people involved in other lifestyle elements such as spa services, car customization and cigars all under one expansive roof. “Talk about a quintessential New York experience, to be Consumers Employees Dealers Sales Teams do you want to knock them off their feet? able to go into one location and try twenty-one different samples or to see ten different chefs,” says Speranza. “If you’re coming to New York in the fall (Nov. 7-9), why not come in for this weekend as opposed to the next, when all those other things [you come to New York City for] will still be here? This is something really unique and will just be here for three days.” Set up like a laidback version of a trade show, COOK. EAT. DRINK. LIVE. has been used as an incentive trip by local companies. “If we got a guy from Goldman Sachs who wants to bring twenty of his traders down for a great time, that makes sense as well,” says Speranza. “We’re going to have a group from Westchester, twenty-four people on a bus, going both ways, so they don’t have to worry about having to drive.” The Incentive Editorial Advisory Board • Ira Almeas, President, Impact Incentives and Meetings • Bill Boyd, President and CEO, Sunbelt Motivation and Travel • Adrienne Forest, Assistant Vice President, Special Markets, Bulova Corp. • Karen Eglitis, Unit Business Manager, Premium & Incentive, Bose Corp. • Terry Markwart, Director & Assistant General Mgr. of U.S. Sales, Canon USA • Steve Lowe, Director of Sales, Harrah’s & Harveys Lake Tahoe • Rodger Stotz, Vice President, Managing Consultant, Maritz Incentives • Jon Von Rentzell, Vice President, Recognition and Rewards, Carlson Marketing • Joe Zanone, Senior Vice President, Movado Group Inc. • Gail Fitzgerald, Vice President Hotel Sales & Marketing, CityCenter Las Vegas • Chris Flatt, Executive Vice President Hotel Sales & Marketing, Wynn Las Vegas • Cindy Mielke, Manager, National Accounts, Marketing Innovators • Anne Platt, Director, Gift Card Services, Best Buy • Dick Gaeta, President, Premier Incentives • Art Masarky, Senior Director, Human Resources, Heineken, USA • Dennis O. Borst, President and COO, Patriot Marketing Group • Patrick Sullivan, President, PRA Destination Management New York Motivate them all with the help of Sony’s Online Premium Incentive Resource Center. One simple click gives you complete access to the latest knowledge and must-have products to motivate each of your unique audiences, with: I Monthly updates on new and exciting program ideas I The latest product offerings from Sony I How-to guides for all of your incentive programs I Calendar of events to see Sony’s products visit incentivemag.com/sony Sony. A brand everyone knows for rewards everyone loves. 14 | Incentive | March 2008 | incentivemag.com http://incentivemag.com/sony http://incentivemag.com/sony http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - March 2008

Incentive - March 2008 Contents Editor’s Note: Delivering on Diversity In The News Cover Story: Leveraging Diversity in the Workplace Incentive Interview: Paul Levesque on Why Awards Fail Case Study: AEIS’ Max!-imum Incentive Program Mine Employees’ Creativity with Innovation Incentives Incentive Must-Reads The Third Annual Gift Card Roundtable My Turn: Motivation or Bribery? Everybody Get Together In Her Shoes: Why Bosses Should Be Flexible Incentive Primer: Passport Problem-Solving potentials Here and Now Is CES Electronics Heaven? China and Crystal: More Than a Pretty Face Travel News Florida: What’s New on the Beach? Smooth Sailing for Incentive Cruising Come To Hawaii And Take It Fast Last Word: But Enough About You

Incentive - March 2008

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