Incentive - March 2008 - (Page 3) MARCH 2008 CONTENTS Features PAGE 16 PAGE 24 PAGE 28 merchandise travel gift cards Cover Story: Leveraging Diversity in the Workplace Companies like IBM, UPS and Boehringer Ingelheim have found that diversity is more than just a good policy, it’s good business, too By Anne Marie D. Lee Incentive Interview: Paul Levesque on Why Awards Fail Incentives without proper recognition can make things worse By Alex Palmer Case Study: AEIS’ Max!-imum Incentive Program How American Express Incentive Services’ own program won an award By Leo Jakobson PAGE 16 Mine Employees’ Creativity with Innovation Incentives PAGE 30 Motivate your employees to share their creative ideas By A.E. Smith Incentive Must-Reads PAGE 36 Two new books offer expert advice on engaging employees Edited By Alex Palmer The Third Annual Gift Card Roundtable PAGE 40 Our panel of industry experts join Incentive editors for a discussion on the state of the gift card market and where it is going Edited By Anne Marie D. Lee Everybody Get Together PAGE 30 PAGE 48 Multicultural events multiply the motivation By Alex Palmer Incentive Primer: Passport Problem-Solving PAGE 52 Phil E. Mullins knows a “secret agent” who can get last-minute passports On the Cover School desegregation was still a year away, when IBM’s CEO announced in 1953 that the company would hire people on the basis of their ability, “regardless of race, color or creed.” Today, that ideal is deeply embedded in the firm’s culture, says Anita Rice, IBM’s manager of multicultural and women’s initatives. Cover photography by Mark Anderson ADVERTISER INDEX For information on advertisers’ products and services, turn to page 89 PAGE 24 incentivemag.com | March 2008 | Incentive | 3 http://incentivemag.com
Table of Contents Feed for the Digital Edition of Incentive - March 2008 Incentive - March 2008 Contents Editor’s Note: Delivering on Diversity In The News Cover Story: Leveraging Diversity in the Workplace Incentive Interview: Paul Levesque on Why Awards Fail Case Study: AEIS’ Max!-imum Incentive Program Mine Employees’ Creativity with Innovation Incentives Incentive Must-Reads The Third Annual Gift Card Roundtable My Turn: Motivation or Bribery? Everybody Get Together In Her Shoes: Why Bosses Should Be Flexible Incentive Primer: Passport Problem-Solving potentials Here and Now Is CES Electronics Heaven? China and Crystal: More Than a Pretty Face Travel News Florida: What’s New on the Beach? Smooth Sailing for Incentive Cruising Come To Hawaii And Take It Fast Last Word: But Enough About You Incentive - March 2008 Incentive - March 2008 - Incentive - March 2008 (Page Cover1) Incentive - March 2008 - Incentive - March 2008 (Page Cover2) Incentive - March 2008 - Contents (Page 3) Incentive - March 2008 - Contents (Page 4) Incentive - March 2008 - Contents (Page 5) Incentive - March 2008 - Editor’s Note: Delivering on Diversity (Page 6) Incentive - March 2008 - Editor’s Note: Delivering on Diversity (Page 7) Incentive - March 2008 - In The News (Page 8) Incentive - March 2008 - In The News (Page 9) Incentive - March 2008 - In The News (Page 10) Incentive - March 2008 - In The News (Page 11) Incentive - March 2008 - In The News (Page 12) Incentive - March 2008 - In The News (Page 13) Incentive - March 2008 - In The News (Page 14) Incentive - March 2008 - In The News (Page 15) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 16) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 17) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 18) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 19) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 20) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 21) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 22) Incentive - March 2008 - Cover Story: Leveraging Diversity in the Workplace (Page 23) Incentive - March 2008 - Incentive Interview: Paul Levesque on Why Awards Fail (Page 24) Incentive - March 2008 - Incentive Interview: Paul Levesque on Why Awards Fail (Page 25) Incentive - March 2008 - Incentive Interview: Paul Levesque on Why Awards Fail (Page 26) Incentive - March 2008 - Incentive Interview: Paul Levesque on Why Awards Fail (Page 27) Incentive - March 2008 - Case Study: AEIS’ Max!-imum Incentive Program (Page 28) Incentive - March 2008 - Case Study: AEIS’ Max!-imum Incentive Program (Page 29) Incentive - March 2008 - Mine Employees’ Creativity with Innovation Incentives (Page 30) Incentive - March 2008 - Mine Employees’ Creativity with Innovation Incentives (Page 31) Incentive - March 2008 - Mine Employees’ Creativity with Innovation Incentives (Page 32) Incentive - March 2008 - Mine Employees’ Creativity with Innovation Incentives (Page 33) Incentive - March 2008 - Mine Employees’ Creativity with Innovation Incentives (Page 34) Incentive - March 2008 - Mine Employees’ Creativity with Innovation Incentives (Page 35) Incentive - March 2008 - Incentive Must-Reads (Page 36) Incentive - March 2008 - Incentive Must-Reads (Page 37) Incentive - March 2008 - Incentive Must-Reads (Page 38) Incentive - March 2008 - Incentive Must-Reads (Page 39) Incentive - March 2008 - The Third Annual Gift Card Roundtable (Page 40) Incentive - March 2008 - The Third Annual Gift Card Roundtable (Page 41) Incentive - March 2008 - The Third Annual Gift Card Roundtable (Page 42) Incentive - March 2008 - The Third Annual Gift Card Roundtable (Page 43) Incentive - March 2008 - The Third Annual Gift Card Roundtable (Page 44) Incentive - March 2008 - The Third Annual Gift Card Roundtable (Page 45) Incentive - March 2008 - The Third Annual Gift Card Roundtable (Page 46) Incentive - March 2008 - My Turn: Motivation or Bribery? (Page 47) Incentive - March 2008 - Everybody Get Together (Page 48) Incentive - March 2008 - Everybody Get Together (Page 49) Incentive - March 2008 - In Her Shoes: Why Bosses Should Be Flexible (Page 50) Incentive - March 2008 - In Her Shoes: Why Bosses Should Be Flexible (Page 51) Incentive - March 2008 - Incentive Primer: Passport Problem-Solving (Page 52) Incentive - March 2008 - Incentive Primer: Passport Problem-Solving (Page 53) Incentive - March 2008 - potentials Here and Now (Page 54) Incentive - March 2008 - potentials Here and Now (Page 55) Incentive - March 2008 - potentials Here and Now (Page 56) Incentive - March 2008 - Is CES Electronics Heaven? (Page 57) Incentive - March 2008 - Is CES Electronics Heaven? (Page 58) Incentive - March 2008 - Is CES Electronics Heaven? (Page 59) Incentive - March 2008 - Is CES Electronics Heaven? (Page 60) Incentive - March 2008 - Is CES Electronics Heaven? (Page 61) Incentive - March 2008 - China and Crystal: More Than a Pretty Face (Page 62) Incentive - March 2008 - China and Crystal: More Than a Pretty Face (Page 63) Incentive - March 2008 - China and Crystal: More Than a Pretty Face (Page 64) Incentive - March 2008 - China and Crystal: More Than a Pretty Face (Page 65) Incentive - March 2008 - Travel News (Page 66) Incentive - March 2008 - Travel News (Page 67) Incentive - March 2008 - Travel News (Page 68) Incentive - March 2008 - Travel News (Page 69) Incentive - March 2008 - Florida: What’s New on the Beach? (Page 70) Incentive - March 2008 - Florida: What’s New on the Beach? (Page 71) Incentive - March 2008 - Florida: What’s New on the Beach? (Page 72) Incentive - March 2008 - Florida: What’s New on the Beach? (Page 73) Incentive - March 2008 - Smooth Sailing for Incentive Cruising (Page 74) Incentive - March 2008 - Smooth Sailing for Incentive Cruising (Page 75) Incentive - March 2008 - Smooth Sailing for Incentive Cruising (Page 76) Incentive - March 2008 - Smooth Sailing for Incentive Cruising (Page 77) Incentive - March 2008 - Smooth Sailing for Incentive Cruising (Page 78) Incentive - March 2008 - Smooth Sailing for Incentive Cruising (Page 79) Incentive - March 2008 - Smooth Sailing for Incentive Cruising (Page 80) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 81) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 82) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 83) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 84) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 85) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 86) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 87) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 88) Incentive - March 2008 - Come To Hawaii And Take It Fast (Page 89) Incentive - March 2008 - Last Word: But Enough About You (Page 90) Incentive - March 2008 - Last Word: But Enough About You (Page Cover3) Incentive - March 2008 - Last Word: But Enough About You (Page Cover4)
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