Incentive - March 2008 - (Page 44)

2008 Incentive Gift Card Roundtable retail gift card as a gift. If it is an incentive program, I have self-selected the award and I am going to use it. Q Some gift card providers and incentive houses say that they started track- ing their gift cards when they saw people weren’t using cards for a month or two months, and what they found was, that a lot of people would save them up to use for something at the end of the year. Do you track your cards, and if so, are you seeing that? Disney: We do track the use of our cards and the redemption level is high. There’s very little breakage [the legal term for unused cards]. Also, some of the organizations that actually manage the incentive programs will do extra promotions to drive redemption. For example, if we issue 500 cards to a client that are used to reward store managers, and if after four months we are not seeing movement, we work with them to say, “We have some upcoming opportunity dates,” where they can actually get great value with their cards. They promote that to those recipients who haven’t utilized their cards yet. JC Penney: I am trying to remember the industry specifics, but something like 60 percent of gift cards are redeemed within the first 30 to 60 days that they are received; I know that in b2b in programs, I have seen very high rates of redemption and very low rates of non-redemption. That is on the b2b side. What about new features and technology? Are you all looking into adding new CD-ROM features or any screensavers or anything like that onto your cards? Disney: At Disney, there are lots of developments in the works. I think technology will open the door for gift cards to continue to evolve from a popularity standpoint. The card will become an interactive experience, and the technology will open itself up for us to be more creative with the gift cards. Bass Pro: I can tell you that we have two of the DVD cards in the works right now. We think that these DVD gift cards offer a tremendous amount of excitement to the user of that card. You can play games, you can put offers on it, you can do marketing with these cards. They are what I believe is probably the next big thing in gift cards that people should be getting very excited about, as more and more of these type cards go out there. We are working with that and we are also working on a A C C E P T E D AT : Regis Salons Trade Secret MasterCuts SmartStyle BoRics Mia & Maxx HairMasters Carlton Hair Holiday Hair Hair by Stewarts Style America Saturday's Panopoulos Jean Louis David Beauty Express Head Start TGF Hair Salon Hair Plus Best Cuts Famous Hair Beauty Bar First Choice Haircutters Regis Signature Salons Outlooks for Hair Mitchell’s Hair Styling Fiesta Salons Q The only gift card that makes everyone look good. Accepted at 6,000 locations with over 20 salon brands to choose from. Give your employees or customers the choice to indulge at their favorite salons. With 6,000 salons to choose from, we have something to ﬁt everyone’s style. Enjoy salon services or professional products from Redken, Matrix, TIGI, OPI and many more. No expiration dates or service fees. Free standard shipping. Redeemable for salon services and professional products. No minimum quantity required. Choose any amount from $1-$500. For more information, visit www.regiscorpgiftcards.com, call 952-947-7495 or email giftcardincentives@regiscorp.com. 44 | Incentive | March 2008 | incentivemag.com http://www.regiscorpgiftcards.com http://www.regiscorpgiftcards.com http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - March 2008

Incentive - March 2008 Contents Editor’s Note: Delivering on Diversity In The News Cover Story: Leveraging Diversity in the Workplace Incentive Interview: Paul Levesque on Why Awards Fail Case Study: AEIS’ Max!-imum Incentive Program Mine Employees’ Creativity with Innovation Incentives Incentive Must-Reads The Third Annual Gift Card Roundtable My Turn: Motivation or Bribery? Everybody Get Together In Her Shoes: Why Bosses Should Be Flexible Incentive Primer: Passport Problem-Solving potentials Here and Now Is CES Electronics Heaven? China and Crystal: More Than a Pretty Face Travel News Florida: What’s New on the Beach? Smooth Sailing for Incentive Cruising Come To Hawaii And Take It Fast Last Word: But Enough About You

Incentive - March 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.