Incentive - March 2008 - (Page 61)

AWARDS The ASD-3W is a network-enabled iPod dock, and it basically turns your iPod into the content generator for your home theater. It delivers video and music to your home theater wirelessly log sets. “It’s a tsunami of demand, and its gathering strength. We have seen double-digit growth, thirty to forty percent, sixty percent growth in HD flat panels since 2000, and the prices are dropping to the tune of fifty percent per year. There’s plenty of room for absorption—it’s the tip of the iceberg.” And digital music played on, with iPod still ruling the roost, as other players made room for themselves in the kingdom of Apple. “There continues to be a tremendous amount of effort by manufacturers to ride the iPod train,” says Kramer. “It’s driving the popularity of small peripheral items like Bose headphones and larger pieces as well. For instance, JVC is coming out with an LCD television with a hidden iPod dock on it.” But some in the incentive industry say that other media players are starting to take a bite out of Apple: “Everyone thinks of Apple as being the hottest manufacturer of digital music players. But other makers, like SanDisk, are gaining traction in the market,” says Ira Ozer, vice president of business development for Hazelwood, Mo.–based Meridian Enterprises. And challenges remain in placing Apple’s iPhone in incentive programs, due to the service subscriptions that come with it. “One of the biggest challenges we’re facing in electronics incentives is finding out how we can offer subscription-based services for products like the iPhone and other mobile phone devices,” says Ozer. “We can bundle a year’s subscription in with mobile phone devices, but it’s imperfect. We’re still looking for another way to do it.” BUSINESS INCENTIVE SOLUTIONS WITH THE HALLMARK TOUCH. With Hallmark Insights, you can give your employees or customers what they really want: a choice. Our solutions combine recognition and reward in one attractive package. Award recipients can choose gift cards from the industry’s largest merchant network. So people get rewards as unique as they are. We work with clients that include more than half of the Fortune 100, providing recognition incentives that offer meaningful, memorable rewards and measurable results. Call 800.765.4438 or visit HallmarkInsights.com. Employee Recognition Sales Incentives Health & Wellness Programs Customer Acquisition & Retention MEANINGFUL. MEMORABLE. MEASURABLE. © 2007 Hallmark Insights. All rights reserved. incentivemag.com | March 2008 | Incentive | 61 http://HallmarkInsights.com http://HallmarkInsights.com http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - March 2008

Incentive - March 2008 Contents Editor’s Note: Delivering on Diversity In The News Cover Story: Leveraging Diversity in the Workplace Incentive Interview: Paul Levesque on Why Awards Fail Case Study: AEIS’ Max!-imum Incentive Program Mine Employees’ Creativity with Innovation Incentives Incentive Must-Reads The Third Annual Gift Card Roundtable My Turn: Motivation or Bribery? Everybody Get Together In Her Shoes: Why Bosses Should Be Flexible Incentive Primer: Passport Problem-Solving potentials Here and Now Is CES Electronics Heaven? China and Crystal: More Than a Pretty Face Travel News Florida: What’s New on the Beach? Smooth Sailing for Incentive Cruising Come To Hawaii And Take It Fast Last Word: But Enough About You

Incentive - March 2008

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