Incentive - April 2008 - (Page 3) APRIL 2008 CONTENTS PAGE 6 merchandise travel gift cards Features & Departments Editor’s Note: Publicity-Shy Pharmaceuticals Pharmas remain a tough nut to crack when it comes to case studies By Jennifer Juergens In The News PAGE 8 HR comes into its own; The Sharper Image bankruptcy lessons Edited By Leo Jakobson Cover Story: AstraZeneca on Incentives and Giving Back PAGE 16 The pharmaceutical giant invests in its people and its neighbors By Leo Jakobson PAGE 16 Incentive Interview: Hotelier Stephanie Sonnabend PAGE 22 The Sonesta Collection’s CEO believes in motivating individuals By Lori Becker Case Study: U.S. Cellular Celebrates Coming of Age PAGE 24 The cellular provider promotes itself with a hometown concert By Anne Marie D. Lee De-Stressing the Workplace PAGE 26 Study: A stressful workplace is bad for retention and the bottom line By Karen Leland Incentive Primer: Social Networking On the Job PAGE 30 Carolyn Burns Bass argues that Web sites like MySpace have a place in the workplace PAGE 26 Original Research: Incentive Merchandise IQ Report PAGE 32 Off The Cuff: Secrets of the Mayflower Spa PAGE 82 Lisa Hedley discusses her perfect spa day By Jennifer Juergens On the Cover David Snow, vice president of commercial operations at AstraZeneca U.S., explains why he is a strong proponent of personalizing incentive awards. Volunteerism and work/life balance are also top priorities for the Wilmington, Del.– based pharmaceutical giant. Cover photography by Nick Antony/Wonderful Machine ADVERTISER INDEX For information on advertisers’ products and services, turn to page 81 PAGE 82 incentivemag.com | April 2008 | Incentive | 3 http://incentivemag.com
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