Incentive - April 2008 - (Page 32) Merch 2008 Merchandise IQ Report Incentive’s latest research shows the incentive merchandise market is doing well By Leo Jakobson he amount of money corporate incentive planners are spending on merchandise awards is on the rise. We saw this in a number of ways in this year’s Merchandise IQ report: The per participant spend has gone up in far more programs than it has gone down, as you’ll see; and the average budget for merchandise incentive programs increased about 4 percent, after accounting for a change in the question since 2007. Beyond that, the number of respondents who reported budgets of more than T $50,000 increased by about one-third. There were some setbacks. Compared with 2007, slightly fewer companies are replacing travel programs with merchandise and slightly more are replacing merchandise with travel. That said, travel-to-merchandise was still three times more common. For more charts from the survey, including the average spend per recipient, types of merchandise awards offered and who manages incentive merchandise programs, see the Incentive Merchandise Buyers Handbook beginning on page 43. How important is the name brand of the award? Very important 22% 55% 23% Not at all For complete results of this year’s Merch IQ survey, please VISIT INCENTIVEMAG.COM/MERCHIQ Somewhat important Which audiences do your merchandise programs target Consumers/customers Salespeople Non-sales personnel Dealers/distributors Other 60 50 40 30 20 10 0 60 50 40 30 20 10 0 2007 32 | Incentive 2008 | April 2008 | incentivemag.com http://INCENTIVEMAG.COM/MERCHIQ http://incentivemag.com
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