Incentive - April 2008 - (Page 6) APRIL 2008 www.incentivemag.com EDITOR’S NOTE Pharma A to Z Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Group Publisher Daniel J. Corcoran A few years ago I wrote a story on incentives in the pharmaceutical industry for a pharmaceutical trade magazine. For the most part, the companies didn’t mind me writing about their incentive programs—as long as I didn’t mention the company name. Things haven’t changed much. So when Senior Editor Leo Jakobson told me he got AstraZeneca to talk about their myriad programs, I knew it was a coup. Jakobson talked to David Snow, the vice president of commercial operations, who oversees about 600 employees in various sales and marketing support functions. Pharmaceutical firms are notoriously averse to publicizing their incentive spending, but it’s interesting to me how AstraZeneca is motivating its employees on all levels—and is willing to talk about it. The story begins on pg. 16. Another company we report on, in our case study section, is U.S. Cellular, the sixth largest wireless carrier in the nation. For its 21st anniversary, it pulled out all the stops to say thank you to the community—and its employees. Anne Marie Lee’s story starts on pg. 24. And read our latest survey on merchandise incentives, pg. 32. We found corporate incentive planners are Jennifer Juergens enjoying New York’s spending on average about 4 percent more than they sunnier climes did last year, and the number of respondents who reported a budget of more than $50,000 increased by about one-third. With everyone talking about recession, this is positive news. Congratulations to John Gardener of Gardener Promotion Marketing in Philadelphia. He is the first winner of our Where Are We? contest. He wins a $100 travel certificate from Marriott. Check out our next contest online at www.incentivemag.com/wherearewe and on pg. 8. Enjoy the issue. EDITORIAL (646) 654-4500 Editor in Chief Jennifer Juergens (646) 654-4485 Senior Editor Leo Jakobson Managing Editor Alex Palmer Associate Editor Anne Marie D. Lee Online Editor Stacy Straczynski Contributing Editor Julie Barker Editor at Large Jeanie Casison Special Projects Director Karen Gines Research Director Nancy Lazarus ART Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.managesmarter.com/mediakits ADVERTISING National Sales Director Monique Agaliotis (646) 654-7638 Central Midwest Marvel Jasnoch (507) 663-1480 Great Lakes Region Jason Wafalosky (610) 792-2481 West Coast Peter Edmunds (714) 963-3499 Travel only-Southeast, NY/New England, Caribbean, and International Ad Director Jeff Bush (239) 481-6544 Travel only-Hawaii Sharon Freeark (626) 578-0700 MARKETING Marketing Director Robert Kuwada (646) 654-5159 Marketing Associate Jennifer Ginsberg (646) 654-7210 Jennifer Juergens Editor in Chief jennifer.juergens@nielsen.com Photo: Daria Amato President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Finance: Derek Irwin • Senior Vice President, Entertainment: Gerry Byrne • Senior Vice President, Marketing & Media: Sabrina Crow • Senior Vice President, Travel & Performance: Sabrina Crow • Senior Vice President, Retail: David Loechner • Senior Vice President, Online Media: Linda McCutcheon • Senior Vice President, Building Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley 6| Incentive | April 2008 | incentivemag.com http://www.incentivemag.com http://www.managesmarter.com/mediakits http://www.incentivemag.com/wherearewe http://incentivemag.com
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