Incentive - April 2008 - (Page 70) AWARDS The Mega Wing Deluxe from Connelly gives winners, and their families, a fun time (www.modernmktg.com) SPORTS Taking the Dive and daring in any program f you think all the new gift items on terra firma are great, wait ’til you see what’s available for water sports enthusiasts. When the occasion calls for something that conveys adventure, daring or just plain old-fashioned fun-inthe-sun, water sports equipment is the award that delivers in high or low tide. “For people who love any type of recreation as long as it’s on the water, a water By Edward Schmidt, Jr. Water sports equipment evokes adventure I Celestron Outland Waterproof Binoculars (www.rymaxinc.com) sports gift is valued because it has the perception of being very personalized,” says Larissa Mendenhall, director of individual awards at ITA Group, a performance marketing company based in West Des Moines, Iowa. “The list of options is seemingly endless.” For high action and big impact, items like kayaks, windsurfers, sailboats, waterski equipment, and snorkeling and diving equipment are desired by people who enjoy spending their recreation time on or in the water. Perhaps an accessory gift is more applicable? Waterproof watches, binoculars and cameras will put a smile on the face of a water sports enthusiast. “Water sports equipment is showing up in more incentive catalogs, because it expands the outdoor products area into an appealing niche category,” says Ed Spengeman, special 70 | Incentive | April 2008 | incentivemag.com http://www.modernmktg.com http://www.rymaxinc.com http://incentivemag.com
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