Incentive - April 2008 - (Page 73) AWARDS CAMERAS Fuji’s FinePix Z20fd comes in jet black, wasabi green, hot pink and ice blue Nikon’s Coolpix L18 has audio and picture capabilities that look and sound sensational on televisions or computers Canon’s PowerShot SD1100 IS Digital Elph comes in five colors, including bohemian brown and swing silver and ruby red, the L18 is an attractive and full-featured product that should appeal to all incentive program managers. Bill Giordano, general manager of marketing for Nikon, calls it “user-friendly, ultra-portable and a tremendous value for consumers.” Features on the L18 include an easy auto mode, allowing the user to enjoy carefree shooting without having to adjust any set- for excessive backlight or insufficient flash in images. The 3x zoom Nikkor lens is suitable for a variety of settings, from intimate personal portraits to wide landscapes. Perhaps most appealing is the large and bright threeinch LCD screen. The Coolpix L18 can also be used for short movie recording, with sound and picture capabilities ideal for playback on televisions and computers. This “[The Coolpix L18] is user-friendly, ultra-portable and a tremendous value for consumers.” –Bill Giordano, Nikon tings or controls; an enhanced face-priority system, which automatically finds and focuses on a subject’s face in a frame; in-camera red-eye fix; an innovative anti-shake feature that minimizes blurry images by automatically adjusting shutter speeds and ISO settings; and D-lighting, which compensates product has a suggested retail price of just $139.95. A similarly affordable product from Fuji USA has also been attracting the attention of incentive planners. Fuji’s 10-megapixel FinePix Z20fd is packed with features and comes in four luminous colors—jet black, wasabi green, hot pink and ice blue—that make it a distinctive and individual gift. According to Heather Chevreau of Fuji Marketing, the colors of the Z-series cameras have made them “extremely popular with the under-30 crowd of award recipients.” Standard features on the Z20fd include automatic red-eye removal, face-detection technology and picture-stabilization technology. Fuji has also packed the Z-series with software to allow on-camera editing of photographs and technology for easy wireless transfer of pictures to other portable devices. The Z20fd retails for $199.95. The newest addition to Canon’s Elph series is the PowerShot SD1100 IS Digital Elph, which has a suggested retail price of $249.99. All Elph cameras are fashionable and compact and have elegant allaluminum construction. The new SD1100 IS adds another dimension to the line’s stylish appeal: color. The SD1100 IS is available in five designer shades—bohemian incentivemag.com | April 2008 | Incentive | 73 http://incentivemag.com
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