Incentive - April 2008 - (Page 74) AWARDS brown, pink melody, rhythm and blue, golden tone, and swing silver—colors that add an element of individualization to the camera. With 8-megapixel resolution, the PowerShot SD1100 IS Digital Elph is also rich with features that will appeal to young CAMERAS salespeople or clients. The cameras feature the latest generation of Canon’s facedetection, face-selection and motiondetection technology, and an advanced optical image-stabilization system that significantly reduces the image-blurring effects of camera shake by shifting the lens Profits, Margins, Promotions To The Sun The MICROLINK FR150 not only has 3 sources of energy, it also charges your cell phone and provides AM/FM and Weather band frequencies to keep you informed and prepared under any condition. MICROLINK FR150 Self-Powered AM/FM/NOAA Weather Radio with Torch, Solar Power, Hand Crank Power & Cell Phone Charger Receives AM Band Receives FM Band Receives Weather Band Crank Power Cell Phone Charger Flashlight Solar Powered Water Resistant Headphone Jack to compensate for the movement. Canon’s PowerShot A580 digital camera is another popular product for incentive programs. This 8-megapixel camera has a large, bright LCD display, the option of fully automatic or semiautomatic settings, and 16 easily selectable shooting modes, making it an ideal gift for amateur photographers. The silver patina of its durable shell and easy-to-hold grip gives the PowerShot A580 a perceived value considerably above its $149.99 suggested retail price. To further enhance the perceived value of a digital camera, Markwart suggests giving the gift extra individual touches, like having the case embroidered with the recipient’s name or bundling the gift with extras like a photo printer, a bigger memory card or a photo album. “The whole idea in the incentive industry is personalization,” says Markwart. A highly individualized camera can be used as a luxury gift item. Christopher Hall, an independent ski photographer based in Park City, Utah, suggests the Canon EOS 400 Digital Rebel XTi, with a suggested retail price of $599, as “an easyto-use high-end camera, which should reward even a novice photographer with excellent pictures.” David Monteith notes that specialty cameras can be “so popular that clients come back for additional lenses or other accompanying pieces. We are not necessarily done with the incentive project once we have distributed the camera.” Monteith has seen cameras used in numerous incentive programs. “The overwhelming majority are for use as length-of-service awards or other such gifts,” he says. Several companies have used colorful cameras as a supplement to a gift of international travel, with the idea that the recipient can take photos and remember the awarded trip. With such a broad appeal and varied purposes, it is no surprise that cameras continue to top lists of the most popular incentive gifts. Bring a little color to your incentive program with one of these vibrantly decorated digital cameras. Send comments to incentivemagazine@nielsen.com 74 | © Copyright 2008 Etón Corporation. All Rights Reserved. To order, please call us toll free at 1(800) 872-2228 ext. INC0308 Incentive | April 2008 | incentivemag.com http://www.etoncorp.com http://incentivemag.com
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