Incentive - May 2008 - (Page 13)

IN THE NEWS continued from page 10 The Motivation Show’s strategic plan for 2008 through 2010 “provides a higher level of education at the show for end users and resellers to get them out of the office and to [the show],” Erickson says. Other changes will include an emphasis on featured speakers from end-user companies, distributor education specific to selling to incentive programs and pre-show new product announcements. Another big change is MotivationConnect365, an expansion of the show’s smart appointment-planning tool, which matches attendees with exhibitors. Available in May, it will provide corporate planners a smart, year-round connection to exhibitors and their resources, as well as industry Web resources. But the biggest change is the new IMRA Preferred Buyers program at The Motivation Show. Essentially a hosted buyers program, IMRA members will be able to refer their top customers and prospects, who will be vetted, based on verified buying history and geographical representation. Those who qualify will receive complimentary hotel accommodations, conference registration and several hospitality benefits, if they agree to participate in prescheduled appointments with exhibitors of their choice. “With IMRA’s involvement, we believe we can attract the type of qualified incentive buyer that our exhibitors have come to expect at The Motivation Show,” says Erickson. “This program will have an immediate impact on 2008 show attendance.” Applications must be received at the IMRA office by June 30 to be considered. Details are available on www.imraorg.net. The news from Darel Cook, director, expositions & meetings, of Promotional Products Association International, producer of the PPAI Expo, was that the 2009 show will feature a new premium incentive showcase in a separate pavilion to highlight branded merchandise of interest to incentive buyers. Noting that the number of brand-name exhibitors has quintupled, to 125 at the 2008 show, Cook says the pavil- ion will be a show within a show. As for IMRA, Gabler is reestablishing five standing committees—which are looking for volunteers to help keep the organization growing and effective, he says. These are: Education, Networking Events, the IMRA Annual Marketing Conference, Membership and Publications & Technology. s To The Sun You march to your own beat, and so does Etón. With the newest members to our crank radio platform, we introduce to you a combination of stunning design and impeccable functionality © Copyright 2008 Etón Corporation. All Rights Reserved. To order, please call us toll free at ext. INC0508 SOLARLINK FR500 Self-Powered AM/FM/Shortwave & NOAA Weather Radio with Torch, Solar Power, Hand Crank Power & Cell Phone Charger Receives AM Band Receives FM Band Receives Shortwave Band Receives Weather Band Crank Power Cell Phone Charger Flashlight Flashing Beacon Solar Powered Emergency Siren Alarm Clock Headphone Jack MICROLINK FR150 Self-Powered AM/FM/NOAA Weather Radio with Torch, Solar Power, Hand Crank Power & Cell Phone Charger Receives AM Band Receives FM Band Receives Weather Band Crank Power Cell Phone Charger Flashlight Solar Powered Headphone Jack incentivemag.com | May 2008 | Incentive | 13 http://www.imraorg.net http://www.etoncorp.com http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - May 2008

Incentive - May 2008 Contents Editor's Note: Turn to Incentives in Hard Times In The News: At IMRA Conference, Trade Show Talk; In Utah, Team-Building Trauma Cover Story: Can Incentives Save the Media Business? Incentive Interview: Our New Columnist, Christi L. Gibson Case Study: Architecture Firm WESKetch Builds a Recognition Plan Incentives in a Recession: Advice on Adjusting Your Plan Office Bullies: The Scourge of the Workplace Can Be Reined In Original Research: Incentive Sales IQ Report Recognition@Work: Stop Driving Your Top People Away Incentive Primer: Ways to Foster Creativity in Your Organization Travel News Puerto Rico: Shining Star's Trendy Makeover Mexico: Cancun and Cabo Still Have It Potentials Here and Now Luggage and Leather Goods Gift Cards: F&B Advertiser Index Last Word: Stanley Bing Gives Wimpy Bosses a Nuggie

Incentive - May 2008

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