Incentive - July 2008 - (Page 10)

IN THE NEWS Report: The IRF Fundraiser PAGE 12 The Incentive Research Foundation’s 15th annual fundraiser took Atlantis Paradise Island by storm Environment Matters? PAGE 14 A sudy finds that an office’s environment and condition plays a big part in motivation and productivity Incentive du Soleil Cirque du Soleil partners with Corporate Incentive Travel to bring its spectacle to incentive events BY LEO JAKOBSON Companies use financial incentives to encourage a healthier lifestyle Employee action/behavior Employers offering financial incentive (%) C irque du Soleil has joined forces with Corporate Incentive Travel to bring its unique combination of acrobatics and artistry to the incentive business through Cirque du Soleil Events. While Cirque’s legion of shows, particularly in Las Vegas (home to Love, KÀ, Mystère, O, Zumanity and Criss Angel Believe) have long been a popular feature of incentive trips, the company will now bring custom-designed acts to corporate events, says Craig Howard, national sales director of Alexandria, Va.–based Corporate Incentive Travel (CIT). “I have been using acrobats or Cirquetype performers at vents for 10 years,” says Howard. And while that was always a crowd-pleaser, “there is no thread running through the performance the way Cirque du Soleil does it. They create a theme. The reaction [to the real thing] has been phenomenal.” For one thing, every performance is Full coverage of preventive services Completion of health risk appraisal Participation in health improvement or disease management program Participation in smoking cessation program custom-created for the event at which it will take place, Howard says. He provides Cirque’s creative team in Montreal with a detailed account of the incentive program’s theme, goals and participants, and then he and the client get on the phone with Cirque’s team and discuss ways to incorporate the group’s acts. The performances are by Cirque du Soleil performers and veterans who might want to step back from the grind of a daily show. And depending on the height of the space where the continued on page 15 53% 53% 42% 40% 31% 21% 12% 7% Participation in weight management program Management of cholesterol level, blood pressure Completion of consumer education module Maintaining a personal health record SOURCE: WATSON WYATT WORLDWIDE AND THE NATIONAL BUSINESS GROUP ON HEALTH 10 | Incentive | July 2008 | incentivemag.com http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - July 2008

Incentive - July 2008 Contents Editor’s Note: Accentuate the Positive In The News Cover Story: Three Profiles in Good Corporate Citizenship Case Study Incentive Interview Senior Secrets To Thine Own Self be True Incentive Primer Motivation@Work Travel News: Where To Go and What To Do Take the Spa Home Not the Only Game in Town Here and Now Writing and Desktop Gifts Watches and Clocks Gift Cards: Health and Wellness Incentives Good Health Is Not Its Own Incentive Advertiser Index Last Word

Incentive - July 2008

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