Incentive - July 2008 - (Page 15) IN THE NEWS continued from page 10 performance will be held, it can include trapeze acts and Cirque du Soliel’s iconic chiffon fabric aerial acts. One recent corporate performance was designed to reflect both that year’s theme—“You-niversal”— as well as the next year’s, which would revolve around the idea “around the world,” Howard says. To highlight the international aspects, “Cirque created each act to be perceived as a little more international, around the world,” he adds. The performance can be as little as a seven-to-10 minute, single-performer act to warm up a crowd before an event to a half hour show with three or four acts after an awards dinner. And while the price is not insignificant, Howard says it is competitive in Cirque du Soleil,” says Howard, pointing to the perceived value of a Cirque du Soleil event. “As people leave the events, I hear comments like, ‘I can’t believe the company would spend half a million dollars on us.” And even better, they didn’t. s “The reaction has been non-belief that their company would bring in Cirque du Soleil.” –Craig Howard, CIT with a top-name speaker and well under the cost of a musical act like Donna Summer or Earth, Wind and Fire. And the perceived value is immense. A 30-to-35 minute show, with three to four acts would run in the neighborhood of $80,000 for the talent. The cost of the staging, which CIT handles, is highly dependent on what infrastructure is already in place—during a recent four-day meeting/incentive event held by Fiat, the meeting hall used for presentations already had much of the equipment Cirque required, Howard notes. “The reaction [by attendees] has been non-belief that their company would bring incentivemag.com | July 2008 | Incentive | 15 http://www.etoncorp.com http://incentivemag.com
Table of Contents Feed for the Digital Edition of Incentive - July 2008 Incentive - July 2008 Contents Editor’s Note: Accentuate the Positive In The News Cover Story: Three Profiles in Good Corporate Citizenship Case Study Incentive Interview Senior Secrets To Thine Own Self be True Incentive Primer Motivation@Work Travel News: Where To Go and What To Do Take the Spa Home Not the Only Game in Town Here and Now Writing and Desktop Gifts Watches and Clocks Gift Cards: Health and Wellness Incentives Good Health Is Not Its Own Incentive Advertiser Index Last Word Incentive - July 2008 Incentive - July 2008 - (Page Intro) Incentive - July 2008 - (Page CoverTip) Incentive - July 2008 - (Page CoverTip) Incentive - July 2008 - Incentive - July 2008 (Page Cover1) Incentive - July 2008 - Incentive - July 2008 (Page Cover2) Incentive - July 2008 - Incentive - July 2008 (Page 3) Incentive - July 2008 - Incentive - July 2008 (Page 4) Incentive - July 2008 - Contents (Page 5) Incentive - July 2008 - Contents (Page 6) Incentive - July 2008 - Contents (Page 7) Incentive - July 2008 - Editor’s Note: Accentuate the Positive (Page 8) Incentive - July 2008 - Editor’s Note: Accentuate the Positive (Page 9) Incentive - July 2008 - In The News (Page 10) Incentive - July 2008 - In The News (Page 11) Incentive - July 2008 - In The News (Page 12) Incentive - July 2008 - In The News (Page 13) Incentive - July 2008 - In The News (Page 14) Incentive - July 2008 - In The News (Page 15) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 16) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 17) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 18) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 19) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 20) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 21) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 22) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 23) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 24) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 25) Incentive - July 2008 - Case Study (Page 26) Incentive - July 2008 - Case Study (Page 27) Incentive - July 2008 - Incentive Interview (Page 28) Incentive - July 2008 - Incentive Interview (Page 29) Incentive - July 2008 - Incentive Interview (Page 30) Incentive - July 2008 - Incentive Interview (Page 31) Incentive - July 2008 - Senior Secrets (Page 32) Incentive - July 2008 - Senior Secrets (Page 33) Incentive - July 2008 - Senior Secrets (Page 34) Incentive - July 2008 - Senior Secrets (Page 35) Incentive - July 2008 - To Thine Own Self be True (Page 36) Incentive - July 2008 - To Thine Own Self be True (Page 37) Incentive - July 2008 - Incentive Primer (Page 38) Incentive - July 2008 - Incentive Primer (Page 39) Incentive - July 2008 - Motivation@Work (Page 40) Incentive - July 2008 - Motivation@Work (Page 41) Incentive - July 2008 - Motivation@Work (Page 42) Incentive - July 2008 - Motivation@Work (Page 43) Incentive - July 2008 - Motivation@Work (Page 44) Incentive - July 2008 - Motivation@Work (Page 45) Incentive - July 2008 - Motivation@Work (Page 46) Incentive - July 2008 - Motivation@Work (Page 47) Incentive - July 2008 - Motivation@Work (Page 48) Incentive - July 2008 - Motivation@Work (Page 49) Incentive - July 2008 - Motivation@Work (Page 50) Incentive - July 2008 - Motivation@Work (Page 51) Incentive - July 2008 - Motivation@Work (Page 52) Incentive - July 2008 - Motivation@Work (Page 53) Incentive - July 2008 - Motivation@Work (Page 54) Incentive - July 2008 - Motivation@Work (Page 55) Incentive - July 2008 - Motivation@Work (Page 56) Incentive - July 2008 - Travel News: Where To Go and What To Do (Page 57) Incentive - July 2008 - Travel News: Where To Go and What To Do (Page 58) Incentive - July 2008 - Travel News: Where To Go and What To Do (Page 59) Incentive - July 2008 - Take the Spa Home (Page 60) Incentive - July 2008 - Take the Spa Home (Page 61) Incentive - July 2008 - Take the Spa Home (Page 62) Incentive - July 2008 - Take the Spa Home (Page 63) Incentive - July 2008 - Take the Spa Home (Page 64) Incentive - July 2008 - Not the Only Game in Town (Page 65) Incentive - July 2008 - Not the Only Game in Town (Page 66) Incentive - July 2008 - Not the Only Game in Town (Page 67) Incentive - July 2008 - Not the Only Game in Town (Page 68) Incentive - July 2008 - Here and Now (Page 69) Incentive - July 2008 - Here and Now (Page 70) Incentive - July 2008 - Here and Now (Page 71) Incentive - July 2008 - Writing and Desktop Gifts (Page 72) Incentive - July 2008 - Writing and Desktop Gifts (Page 73) Incentive - July 2008 - Writing and Desktop Gifts (Page 74) Incentive - July 2008 - Writing and Desktop Gifts (Page 75) Incentive - July 2008 - Watches and Clocks (Page 76) Incentive - July 2008 - Watches and Clocks (Page 77) Incentive - July 2008 - Gift Cards: Health and Wellness Incentives (Page 78) Incentive - July 2008 - Gift Cards: Health and Wellness Incentives (Page 79) Incentive - July 2008 - Good Health Is Not Its Own Incentive (Page 80) Incentive - July 2008 - Advertiser Index (Page 81) Incentive - July 2008 - Last Word (Page 82) Incentive - July 2008 - Last Word (Page Cover3) Incentive - July 2008 - Last Word (Page Cover4)
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