Incentive - July 2008 - (Page 46)

5 Star Attraction All Purpose: and the money that came with their tax rebate/stimulus checks. Others are trying to ease drivers’ pain at the pump with gas card promotions. Rite Aid’s “Fill Up & Fuel Up” sweepstakes, running since early June and scheduled to continue through January 10th of next year, earns customers a $30 Rite Aid gift card when they transfer their prescriptions to the drug store chain with a qualifying coupon and a chance to win a $2,600 gas gift card. Bloomingdale’s gave back with its Little Green Gift Card promotion that ran for six weeks leading up to Earth Day. Ten percent of proceeds from the sale of the special card and any amount spent over the card’s value were donated to the Natural Resources Defense Council. The environmentally friendly gift card carrier highlighted “Simple Steps,” tips to make the planet a healthier place to live. While it would seem every merchant imaginable has a gift card offering these days, new players enter the market every day. Some are celebrated names like Hallmark. Getting the sentiment just right for important occasions isn’t just for birthdays and anniversaries anymore. Hallmark Tributes aims to carry over the company’s strengths to the b-to-b market. “In business there are moments to motivate, recognize and reward deserving people,” says Colleen Finch, general manager for Hallmark Tributes. “Our gift cards and presenters offer memorable ways to honor, praise, celebrate and connect.” The Hallmark brand has proven appealing. According to Finch, their gift cards are currently being used as a weekly congratulations for call center members who receive the most customer accolades; as a reward for a restaurant’s frequent dining program; and as a weekly thank-you for a large insurance company’s administrative assistants. Gift card usage in incentive programs Recognize performance Sales incentives Non-sales recognition awards Business gifts Service awards Spot rewards Start/maintain business relationships Consumer promotions Safety awards Wellness programs 73.8% 46.8% 35.7% 34.5% 32.5% 32.1% 17.9% 16.7% 9.9% 6.8% Source: Incentive Gift Card FACTS Survey 2007 For more information or to place your gift card order, please call 1.800.642.7336 46 INCENTIVE JULY 2008 | SPECIAL ADVERTISING SECTION

Table of Contents Feed for the Digital Edition of Incentive - July 2008

Incentive - July 2008 Contents Editor’s Note: Accentuate the Positive In The News Cover Story: Three Profiles in Good Corporate Citizenship Case Study Incentive Interview Senior Secrets To Thine Own Self be True Incentive Primer Motivation@Work Travel News: Where To Go and What To Do Take the Spa Home Not the Only Game in Town Here and Now Writing and Desktop Gifts Watches and Clocks Gift Cards: Health and Wellness Incentives Good Health Is Not Its Own Incentive Advertiser Index Last Word

Incentive - July 2008

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