Incentive - July 2008 - (Page 5) JULY 2008 CONTENTS merchandise travel gift cards Features & Departments Editor’s Note: Accentuate the Positive: You’ll find a lot of do-gooders at work: ethics, volunteerism, the environment and (of course) treating employees right PAGE 8 By Jennifer Juergens In The News: CIT partners with Cirque du Soliel to bring the famous troupe’s acts to incentive events; IRF’s annual fundraiser breaks records; office environment affects motivation PAGE 10 Edited By Leo Jakobson Cover Story: Three Profiles in Good Corporate Citizenship Corporate social responsibiltiy is hot, but as REI, Patagonia and Pitney Bowes show, many of the best companies were following the golden rule well before that was true PAGE 16 By Alex Palmer and Leo Jakobson PAGE 16 Case Study: Accounting firm Plante & Moran’s secrets of keeping turnover low PAGE 26 By Jenny Cromie Incentive Interview: MIT’s Dan Ariely looks at the social failings of “king cash” PAGE 28 By Andrea Doyle Senior Secrets: How companies are getting skilled at retaining older workers PAGE 32 By Carol Patton To Thine Own Self be True: Ken Blanchard on the prerequisite of leadership PAGE 36 By Karen Leland Incentive Primer: A rep’s lawyer on protecting against a partner’s bankruptcy PAGE 38 By Daniel E. Beederman, Esq. PAGE 10 Motivation@Work: A look at ScotiaBank’s award-winning recogntion program PAGE 40 By Christi L. Gibson Last Word: Crazy bosses aren’t pushed from their positions of power; they jump PAGE 82 By Stanley Bing On the Cover REI’s service projects have gained the company a great reputation in the community, among its customers, and especially among its employees. This month, we look at the value of corporate social responsibility and how companies like REI, as well as Pitney Bowes and Patagonia, are putting good works high on their priority list, and reaping significant rewards as a result. ADVERTISER INDEX For information on advertisers’ products and services, turn to page 81 PAGE 28 incentivemag.com | July 2008 | Incentive | 5 http://incentivemag.com
Table of Contents Feed for the Digital Edition of Incentive - July 2008 Incentive - July 2008 Contents Editor’s Note: Accentuate the Positive In The News Cover Story: Three Profiles in Good Corporate Citizenship Case Study Incentive Interview Senior Secrets To Thine Own Self be True Incentive Primer Motivation@Work Travel News: Where To Go and What To Do Take the Spa Home Not the Only Game in Town Here and Now Writing and Desktop Gifts Watches and Clocks Gift Cards: Health and Wellness Incentives Good Health Is Not Its Own Incentive Advertiser Index Last Word Incentive - July 2008 Incentive - July 2008 - (Page Intro) Incentive - July 2008 - (Page CoverTip) Incentive - July 2008 - (Page CoverTip) Incentive - July 2008 - Incentive - July 2008 (Page Cover1) Incentive - July 2008 - Incentive - July 2008 (Page Cover2) Incentive - July 2008 - Incentive - July 2008 (Page 3) Incentive - July 2008 - Incentive - July 2008 (Page 4) Incentive - July 2008 - Contents (Page 5) Incentive - July 2008 - Contents (Page 6) Incentive - July 2008 - Contents (Page 7) Incentive - July 2008 - Editor’s Note: Accentuate the Positive (Page 8) Incentive - July 2008 - Editor’s Note: Accentuate the Positive (Page 9) Incentive - July 2008 - In The News (Page 10) Incentive - July 2008 - In The News (Page 11) Incentive - July 2008 - In The News (Page 12) Incentive - July 2008 - In The News (Page 13) Incentive - July 2008 - In The News (Page 14) Incentive - July 2008 - In The News (Page 15) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 16) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 17) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 18) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 19) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 20) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 21) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 22) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 23) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 24) Incentive - July 2008 - Cover Story: Three Profiles in Good Corporate Citizenship (Page 25) Incentive - July 2008 - Case Study (Page 26) Incentive - July 2008 - Case Study (Page 27) Incentive - July 2008 - Incentive Interview (Page 28) Incentive - July 2008 - Incentive Interview (Page 29) Incentive - July 2008 - Incentive Interview (Page 30) Incentive - July 2008 - Incentive Interview (Page 31) Incentive - July 2008 - Senior Secrets (Page 32) Incentive - July 2008 - Senior Secrets (Page 33) Incentive - July 2008 - Senior Secrets (Page 34) Incentive - July 2008 - Senior Secrets (Page 35) Incentive - July 2008 - To Thine Own Self be True (Page 36) Incentive - July 2008 - To Thine Own Self be True (Page 37) Incentive - July 2008 - Incentive Primer (Page 38) Incentive - July 2008 - Incentive Primer (Page 39) Incentive - July 2008 - Motivation@Work (Page 40) Incentive - July 2008 - Motivation@Work (Page 41) Incentive - July 2008 - Motivation@Work (Page 42) Incentive - July 2008 - Motivation@Work (Page 43) Incentive - July 2008 - Motivation@Work (Page 44) Incentive - July 2008 - Motivation@Work (Page 45) Incentive - July 2008 - Motivation@Work (Page 46) Incentive - July 2008 - Motivation@Work (Page 47) Incentive - July 2008 - Motivation@Work (Page 48) Incentive - July 2008 - Motivation@Work (Page 49) Incentive - July 2008 - Motivation@Work (Page 50) Incentive - July 2008 - Motivation@Work (Page 51) Incentive - July 2008 - Motivation@Work (Page 52) Incentive - July 2008 - Motivation@Work (Page 53) Incentive - July 2008 - Motivation@Work (Page 54) Incentive - July 2008 - Motivation@Work (Page 55) Incentive - July 2008 - Motivation@Work (Page 56) Incentive - July 2008 - Travel News: Where To Go and What To Do (Page 57) Incentive - July 2008 - Travel News: Where To Go and What To Do (Page 58) Incentive - July 2008 - Travel News: Where To Go and What To Do (Page 59) Incentive - July 2008 - Take the Spa Home (Page 60) Incentive - July 2008 - Take the Spa Home (Page 61) Incentive - July 2008 - Take the Spa Home (Page 62) Incentive - July 2008 - Take the Spa Home (Page 63) Incentive - July 2008 - Take the Spa Home (Page 64) Incentive - July 2008 - Not the Only Game in Town (Page 65) Incentive - July 2008 - Not the Only Game in Town (Page 66) Incentive - July 2008 - Not the Only Game in Town (Page 67) Incentive - July 2008 - Not the Only Game in Town (Page 68) Incentive - July 2008 - Here and Now (Page 69) Incentive - July 2008 - Here and Now (Page 70) Incentive - July 2008 - Here and Now (Page 71) Incentive - July 2008 - Writing and Desktop Gifts (Page 72) Incentive - July 2008 - Writing and Desktop Gifts (Page 73) Incentive - July 2008 - Writing and Desktop Gifts (Page 74) Incentive - July 2008 - Writing and Desktop Gifts (Page 75) Incentive - July 2008 - Watches and Clocks (Page 76) Incentive - July 2008 - Watches and Clocks (Page 77) Incentive - July 2008 - Gift Cards: Health and Wellness Incentives (Page 78) Incentive - July 2008 - Gift Cards: Health and Wellness Incentives (Page 79) Incentive - July 2008 - Good Health Is Not Its Own Incentive (Page 80) Incentive - July 2008 - Advertiser Index (Page 81) Incentive - July 2008 - Last Word (Page 82) Incentive - July 2008 - Last Word (Page Cover3) Incentive - July 2008 - Last Word (Page Cover4)
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