Incentive - July 2008 - (Page 61)

TRAVEL Pure Brand-name spas let winners take home more than just their memories By Jeanie Casison SPAS hen the Florida Association of Wholesale Distributors met at the Naples Grande Resort & Club last June, Executive Director David Sharp made sure to organize compelling group activities to promote greater camaraderie among attendees. While deep-sea fishing excursions, golf tournaments and educational sessions gave the dealers of tobacco, candy, food and general merchandise plenty of opportunity to network and strengthen key relationships, for many participants, the chance to check out the new Golden Door Spa on property proved to be the big draw of the program. “The Golden Door Spa is the first one in Florida, and participants were familiar with the brand, so they were really excited to try it,” says Sharp. “I have only heard positive feedback from the group who thoroughly enjoyed the experience.” Around the world, from Florida to the Far East, full-service facilities from such well-known brands as Bliss, CHI, Golden Door, Mandara, Willow Stream, and W prerequisite to staying luxury goods purveyor healthy and living a LVMH’s Acqua di healthy lifestyle. We are Parma and Guerseeing spa treatments lain are setting overtake golf during new standards for corporate meetings savvy spa-goers and events. Employwho want more ees are also spa-goers, than just the stanand when given a dard mani, pedi choice, they are taking and back massage. care of themselves and As new places for taking a break first.” pampering emerge on “Choosing the prodthe scene, the spa Have a massage outdoors at the Golden Door Spa at ucts for our new Spa experience is also the El Conquistador hotel in Fajardo, Puerto Rico Oceana was important becoming an integral because our main concern was for the part of incentive programs, according to benefits of the guests,” says Gigi Wiegexperts. man, executive spa director of Spa “Just as people become loyal to a hotel Oceana at the Don CeSar Beach Resort brand, or one particular type of shamin St. Petersburg, Fla. “For example, I poo, they are becoming loyal to spas. We chose Kérastase, L’Oréal’s high-end hair are creatures of habit, and stick with care product for our salon, because I saw what we know and what we are comfortgreat results for customers at previous able with,” says Lynne McNees, presispas. We also have Phytocéane products dent of the International Spa Associafor the body, OKA b. slippers in the spa tion (ISPA) in Lexington, Ky. “Spas are to promote reflexology and vegan nail no longer a luxury, but an expectation, a incentivemag.com Bliss | July 2008 | Incentive | 61 http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - July 2008

Incentive - July 2008 Contents Editor’s Note: Accentuate the Positive In The News Cover Story: Three Profiles in Good Corporate Citizenship Case Study Incentive Interview Senior Secrets To Thine Own Self be True Incentive Primer Motivation@Work Travel News: Where To Go and What To Do Take the Spa Home Not the Only Game in Town Here and Now Writing and Desktop Gifts Watches and Clocks Gift Cards: Health and Wellness Incentives Good Health Is Not Its Own Incentive Advertiser Index Last Word

Incentive - July 2008

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