Incentive - July 2008 - (Page 8)

JULY 2008 www.incentivemag.com EDITOR’S NOTE The World of Corporate Social Responsibility side from the economy, there is probably no hotter topic these days than corporate social responsibility. There are conferences surrounding the subject, Web sites dedicated to pinpointing responsible companies and hundreds of speakers talking to groups on the topic. In our own backyard, incentive companies are offering sustainable products in the awards mix while travel companies sort out participants’ carbon imprints. In 2006, rock star Bono really made people take Jennifer Juergens thinking globally—but notice on the issue of AIDS in Africa when he acting locally at NYC’s Time Warner Center helped kick off the (RED) campaign, with companies diving in to support it by selling (PRODUCT) RED merchandise—like red iPods from Apple and red Motorola MOTORAZR V3i phones—with a percentage of funds going to buy and distribute antiretroviral drugs. It’s nice to see companies jumping in too—and people taking notice. As Leo Jakobson writes in the cover story starting on page 16, about Pitney Bowes and its extensive programs encouraging volunteerism, diversity, ethics, environmental responsibility and healthy employees. Alex Palmer spoke to Recreation Equipment, Inc. (REI) and Patagonia, two companies that feel their social and environmental efforts give them a stronger connection to their employees. These companies are great examples of what we all should be doing—and it even got us here at the magazine thinking of doing a bit more volunteer work. We’ll keep you posted on that. Writer Andrea Doyle profiles MIT professor Dan Ariely, who is featured on pages 3637. He’s got some interesting views on life in general—and some strong views on why money does not always bring happiness. But we all know that, don’t we? The story on companies that do a good job of retaining their seniors starts on page 32. It’s a topic that all companies should be thinking of as boomers start retiring. All in all, I hope you’ll find the staff here created some provocative reads. Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Group Publisher Daniel J. Corcoran EDITORIAL (646) 654-4500 Editor in Chief Jennifer Juergens (646) 654-4485 Senior Editor Leo Jakobson Managing Editor Alex Palmer Online Editor Stacy Straczynski Contributing Editor Julie Barker Editor at Large Jeanie Casison Special Projects Director Karen Gines Research Director Nancy Lazarus ART A Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.managesmarter.com/mediakits ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638 Central Midwest Marvel Jasnoch (507) 663-1480 Great Lakes Region Jason Wafalosky (610) 792-2481 West Coast and Hawaii Peter Edmunds (714) 963-3499 International Ad Director, Southeast, Caribbean Sharon Waters (301) 318-4580 MARKETING Marketing Director Robert Kuwada (646) 654-5159 Marketing Associate Jennifer Ginsberg (646) 654-7210 Enjoy the issue. President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Marketing: Mark Hosbein • Senior Vice President, Finance: Derek Irwin • Senior Vice President, Entertainment: Gerry Byrne • Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow • Senior Vice President, Retail: David Loechner • Senior Vice President, Online: Linda McCutcheon • Senior Vice President, Building & Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley Jennifer Juergens Editor in Chief jennifer.juergens@nielsen.com 8| Incentive | July 2008 | incentivemag.com http://www.incentivemag.com http://www.managesmarter.com/mediakits http://incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - July 2008

Incentive - July 2008 Contents Editor’s Note: Accentuate the Positive In The News Cover Story: Three Profiles in Good Corporate Citizenship Case Study Incentive Interview Senior Secrets To Thine Own Self be True Incentive Primer Motivation@Work Travel News: Where To Go and What To Do Take the Spa Home Not the Only Game in Town Here and Now Writing and Desktop Gifts Watches and Clocks Gift Cards: Health and Wellness Incentives Good Health Is Not Its Own Incentive Advertiser Index Last Word

Incentive - July 2008

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