Incentive - August 2008 - (Page 22) COVER STORY have to be living the Amgen values.” Defining your goals is critical, Globoforce’s Mosley says. “Amgen was able to put a program in place and change a culture in a very short period of time,” he adds. “I find in virtually all employee recognition programs, the initial program managers are from human resources. The difference between a successful and unsuccessful program is that [executives] outside HR have a crystal-clear image in their heads of how this will work.” Benchmarking and regular reporting are vital, he adds. So far, the results have been excellent, says Kennett. Fully 85 percent of Amgen’s employees have either nominated a coworker for a Bravo! Award, sent an award or have received one themselves, resulting in 45,000 awards in the first full year of operation. Amgen reached its goal—to have between 5 and 8 percent of its employees nominated for an award on a weekly basis—faster than any client ever has, Mosley says. According to research conducted by Globoforce and Intuit in conjunction with the Stanford Graduate School of Business, that 5 to 8 percent of the workforce per week being recognized or nominated for recognition is “the tipping point between a forgettable recognition program and one that becomes strategic and part of the fabric of the company,” says Derek Irvine, the vice president of global strategy at Globoforce. “Consistently across the board, successful programs were showing five to eight percent nomination on a weekly basis. That is the point at which it became a day-today activity that nine out of ten employees know about. It has become a benchmark for us.” Avnet believes improving employee loyalty will improve its customers’ loyalty as well WE CAN HELP YOUR COMPANY BUILD A CULTURE OF SUCCESS IN ALMOST ANY CULTURE. G L O B A L E M P L O Y E E R E C O G N I T I O N S O L U T I O N S T H AT G E T R E S U LT S . Need to engage a diverse workforce? Hallmark Insights makes it easy. We offer hundreds of employee recognition and reward options worldwide with our powerful IRIS technology. Incentives that inspire superior quality and service, and get measurable results. Here, there and everywhere. Call your Hallmark Insights Account Executive at 800.765.4438 or visit HallmarkInsights.com today. MEANINGFUL. MEMORABLE. MEASURABLE. © 2008 Hallmark Insights. All rights reserved. 22 | Incentive | August 2008 | incentivemag.com http://HallmarkInsights.com http://HallmarkInsights.com http://incentivemag.com
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