Incentive - August 2008 - (Page 30) Gift Card 2008 Gift Card IQ Spending is up, due in part to the increase in peer-to-peer recognition programs By Leo Jakobson I f you look closely at the information in Incentive’s 2008 Gift Card IQ survey, you’ll find a couple of significant changes from the 2007 edition—and we’re not just talking about our decision to change the name from “Facts Report.” For one thing, the primary program budget question had its top-end categories revised to better reflect the large programs run by Fortune 500 companies. For another, companies are spending a lot more on programs, thanks in part to the growing popularity of peer-to-peer recognition and reward programs that can cover tens if not hundreds of thousands of employees. In 2007, when we asked respondents about their annual budget for all gift card and gift certificate programs, about 8 percent chose the highest category, “$100,000 and up.” This year, nearly 15 percent fell into that category. But that bracket encompassed three others: $100,000 to $249,999 (7.1 percent), $250,000 to $499,999 (2.7 percent) and the new top slot, $500,000 and up (4.9 percent). We hope you find this useful. For complete results of this year’s Gift Card IQ, please VISIT INCENTIVEMAG.COM/GIFTCARDIQ Table 1 Do you use gift certificates/gift cards in your incentive/recognition/reward programs? Table 2 Which of the following types of gift certificates/cards have you purchased for your incentive programs in the past year? Dining/restaurant 19.8% 80.2% NO YES Retail store Entertainment Gift check Credit-card-branded debit card Bank-issued debit card Catalog merchant Gas Multiple-merchant certificate Online merchant Travel Telephone card Service/experiential Other 0% 10 % 20% 30 % 40% 50 % 60 % 70 % 80 % 30 | Incentive | August 2008 | incentivemag.com http://INCENTIVEMAG.COM/GIFTCARDIQ http://incentivemag.com
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