Incentive - August 2008 - (Page 31) Table 3 How do you use gift certificates/cards in your incentive programs? Recognize performance Sales incentives Business gifts Service awards Non-sales recognition awards Consumer promotions Start/maintain business relationship Dealer incentives Safety awards Spot rewards Wellness programs Other Table 4 How effective a reward option are gift cards? Extremely Effective 5 23.1% 50.0% 25.0% 1.9% 1 0% Not At All Effective 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % Table 5 12. How effective are gift certificates/cards compared to cash? Gift certificates/cards are MORE effective than cash Table 6 How effective are gift certificates/cards compared to merchandise? Gift certificates/cards are MORE effective than merchandise 30.5% 60.2% They are about EQUALLY as effective 42.5% They are about EQUALLY as effective 31.8% Gift certificates/cards are LESS effective than cash 16.1% Gift certificates/gift cards are LESS effective than merchandise 7.4% Do NOT use cash awards 10.9% Do NOT use merchandise awards 0.6% incentivemag.com | August 2008 | Incentive | 31 http://incentivemag.com
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