Incentive - August 2008 - (Page 69) AWARDS with handmade movements, appeal to both men and women. And they are built to last a lifetime. “A fine watch is like upgrading your car in some ways,” says Zanone. “As you advance to the next state in your career and lifestyle, you want to upgrade.” The Movado Group Inc. offers watches at a wide variety of corporate price points. For those who are more interested in items that are found on the highway than the runway, Incentive Concepts Inc., in Maryland ACQUISITIONS WELL Heights, Mo., offers Victory motorB E YOND cycles, which retail for over $16,000, THEIR MEANS as incentive rewards. “I think when In a survey conducted last year by Pine you offer something with significant Brook, N.J.–based Rymax Marketing retail value, the recipient really Services, participants were asked to remembers how hard they worked rank a variety of attributes used in deter- A Movado timepiece would be out of the price range of many employees, making it an to earn it,” says Vince McDonald, excellent and effective incentive reward mining whether a brand was considered vice president of sales and marketa “luxury” brand. According to the suring. “Especially when the economy vey, the top five attributes weighed in as follows: quality (83%), is rough. Family budgets probably don’t include a Victory motorexpense (51%), popular name brand (30%), aspirational (16%), cycle,” he says. “But how exciting it must be for an employee to and trendy (8%). “Brand recognition is [also] important to our earn one.” Send comments to feedback@incentivemag.com clients, because they are looking to offer aspirational gifts to their employees and/or clients,” says Donna Davis, a purchasing manager for Rymax Marketing Services. “A highly recognizable brand translates to a true aspiration and motivator, and most of our clients’ programs are geared to motivation of the employee and/or client,” she says. Well-branded clothing, jewelry and accessories are always in fashion as incentive rewards. Davis reports that items from Gucci and Judith Leiber, whose designs can be found on the runways in Paris, Milan and New York City, are extremely popular among Rymax clients. “One of our most popular programs was for custom-tailored sports jackets, blazers and suits from [upscale store] Paul Motivate them all with the help of Stuart,” says Taraci. “Recipients get to choose the fabric and Sony’s Online Premium Incentive Resource Center. often the cut of the garment as well as experience the expert One simple click gives you complete customer service and tailoring that has made [the brand] Paul access to the latest knowledge and Stuart famous,” he says. What’s the retail cost for a custommust-have products to motivate each of your unique audiences, with: made wardrobe from Stuart, an award-winning British designer? Not cheap. A wardrobe of suits could easily set you I Monthly updates on new back $10,000, depending how many items you purchased. and exciting program ideas The respected Movado Group Inc. offers high-end luxury I The latest product offerings from Sony watches like Ebel, Concord and Movado that can cost anyI How-to guides for all of your incentive programs where from $4,000 to $650,000. “Wristwatches are always in vogue,” says Joe Zanone, senior vice president of the MovaI Calendar of events to see Sony’s products do Group Inc. in Paramus, N.J. “Ours are all handmade Swiss watches, with high-end, luxury finishes like 18-karat visit incentivemag.com/sony gold or white gold, diamonds and other precious stones,” Sony. A brand everyone knows for rewards everyone loves. says Zanone. “Our clients [and our own company] use them as top performance and high-end sales rewards, and retirement gifts,” he adds. High-quality Swiss watches like these, I can’t wait for the snow to melt before I can hit the track.” While personal experience rewards appeal to some personalities, others like to receive a branded, prestigious item that they can display—on their bodies, inside their homes or on the road. Frequently, the more well-known the brand is, the better it works as an incentive reward. “Clients and employees respond better to brands and items that they’ve seen and read about for years,” says Taraci. LUXURY GIFTS Consumers Employees Dealers Sales Team do you want to knock them off their feet? incentivemag.com | August 2008 | Incentive | 69 http://incentivemag.com/sony http://incentivemag.com/sony http://incentivemag.com
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