Incentive - August 2008 - (Page 71) AWARDS In of the Search Greatest Gift Brookstone’s Always Perfect Chef’s Fork (above), available through Giftback.com, has a built-in digital thermometer, settings for nine different types of food like steak, chicken and fish, and a backlit display for nighttime use Giftback.com will donate 10 percent of every purchase on products like this Citrus Spa basket (below) to charity Professionals in the industry say corporate gift-giving is bigger—and more important—than ever. But there are a few rules to follow when deciding how to reward a client or coworker By Nathan Adkisson and Shayna Jacobs F orget the tired old bottle of wine. Forget the click-clacking balls-onwire desk toy. A corporate gift is a marketing opportunity with the potential to build a lasting and profitable relationship, but deciding what to send requires a good memory and significantly more thoughtful consideration than some professionals are used to exercising. A gifter must take into account factors like the recipient’s age, heritage and dietary preferences. Christi Gibson, executive incentivemag.com director of Recognition Professionals International, says it is not unusual for a company in 2008 to have employees representing four generations, which makes it more difficult to choose the right gift. “You may have traditionalists, baby boomers, Generation Xers, and Millennials,” she says. “A traditionalist may want a gift involving the move toward retirement. Baby boomers want items that will pamper them, like spa treatments.” Gibson suggests frequent polling of | August 2008 | Incentive | 71 http://Giftback.com http://incentivemag.com
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