Incentive - September 2008 - (Page 10) SEPTEMBER 2008 www.incentivemag.com EDITOR’S NOTE The Best of Times, and omeone asked me recently if incentive programs are affected by the economy. Sure, we hear about travel programs canceling or scaling back, removing a cocktail party here, a beach Olympics there. But most companies that have been doing incentives for years know this is exactly the time to keep doing programs: When sales are down, you need to keep your best sellers selling, or when employees are picking up the slack for those that have been laid off, you have to keep them motivated. See our story, “Handle With Care,” on pg. 54 for valuable Editor In Chief Jennifer Juergens with game insights on how to create a productive atmostracker Joseph on a trip to South Africa. This phere for your remaining staff when layoffs are incredible destination is profiled on page 99. happening. We all know job satisfaction will sink for survivors if employees aren’t motivated, engaged and treated fairly. In Leo Jakobson’s cover story, which begins on pg. 20, MetLife Auto & Home is profiled. They not only have an incentive program, they let the employees run it. Their five-year-old Best of the Best program is managed and administered by “recognition champions”—all volunteers. That’s how Tommy Lee Hayes-Brown, the company’s first recognition chairperson, developed Best of the Best. “For it to be effective…we count on the experts, which are the folks out there, our associates,” he says. Hayes-Brown will be at The Motivation Show at various events, including our Platinum Partners awards ceremony. I hope you get a chance to chat with him at some point. In the Primer section, Bob Nelson writes on making incentives meaningful, on pg. 77, while Christi Gibson talks about the character of a company and why it’s so important—“Motivation@Work” is on pg. 80. Alex Palmer’s story on public relations agencies using incentives is on pg. 58. Maybe they can get word out to the rest of the world about the importance of using incentives. A big thanks to our part-timer Nathan Adkisson who heads back to Northwestern University this month. He learned more about the incentive industry in three months than most, and became an enthusiastic team player. He jumped onto Nielsen’s kickball team on his first day. Nate, good luck in the future! Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Group Publisher Daniel J. Corcoran EDITORIAL (646) 654-4500 Editor in Chief Jennifer Juergens (646) 654-4485 Senior Editor Leo Jakobson Managing Editor Alex Palmer Online Editor Stacy Straczynski Contributing Editor Julie Barker Editor at Large Jeanie Casison Special Projects Director Karen Gines Research Director Nancy Lazarus S ART Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fa x (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.managesmarter.com/mediakits ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638 Central Midwest Marvel Jasnoch (507) 663-1480 Great Lakes Region Jason Wafalosky (610) 792-2481 West Coast and Hawaii Peter Edmunds (714) 963-3499 International Ad Director, Southeast, Caribbean Sharon Waters (301) 318-4580 MARKETING Marketing Director Robert Kuwada (646) 654-5159 Marketing Associate Jennifer Ginsberg (646) 654-7210 Enjoy the issue. President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Marketing: Mark Hosbein • Senior Vice President, Finance: Derek Irwin • Senior Vice President, Entertainment: Gerry Byrne • Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow • Senior Vice President, Retail: David Loechner • Senior Vice President, Online: Linda McCutcheon • Senior Vice President, Building & Design: Joe Randall • Senior Vice President, Central Ser vices: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley Jennifer Juergens Editor in Chief jennifer.juergens@nielsen.com 10 | Incentive | September 2008 | incentivemag.com http://www.incentivemag.com http://www.managesmarter.com/mediakits http://incentivemag.com
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