Incentive - September 2008 - (Page 108) AWARDS Pillow Talk These keepsakes are an integral part of any incentive travel program By Jacquelin Carnegie E veryone loves a nice tote bag and a cute Tshirt, but in-room gifts deserve as much consideration as any other important element of an incentive travel program. They are not something to add on to a program willynilly at the last minute. “In-room and pillow gifts provide an opportunity to communicate a corporate message about the brand,” says Fay Beauchine, executive vice president of engagement and events for Carlson Marketing in Minneapolis. It’s important that planners work with corporate clients to help them capitalize on this opportunity. Gifts should not 108 | Incentive | September 2008 | incentivemag.com http://incentivemag.com
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