Incentive - September 2008 - (Page 16) HEADLINES continued from page 12 analysis, do the more consulting-oriented work, then we can do a more efficient incentive program,” says Darling. “But IGNITExpress is a good way for them to test the water a bit.” In some senses, these programs are a response to the more lean economic times. The simpler, more budget-friendly rewards programs may be more desirable for companies trying to keep costs down, but they also offer a solution to clients looking for a boost to productivity that may be new to formal incentive systems. “If you’ve got a big program already and you’re looking to cut costs, that might be one place you’re looking,” says Darling. “But if you don’t have a program and you’re looking to be more competitive, then you’re looking at incentive programs. We expect a certain amount of turn, but we also expect to gain a lot of business as well.” Altour Incentive Management (AIM)’s Aspire packages aim for similar ease-ofuse to buyers. According to the Mesa, Ariz.–based company’s president, Rosemarie Christofolo, the packages are targeted to “mid-tier” companies that are just looking to run the basic functions of an incentive program—“without all the bells and whistles.” Instead of customizing the program for each specific company, the Aspire packages work more as off-the-shelf options that will get clients set up with a simple, proven rewards program that they can expand on as needed. AIM currently is offering three Aspire software bundles: a standard and premium employee recognition program, as well as a sales incentive program. Customers purchasing one of these can add additional custom features as they choose. 16 | Incentive | September 2008 | incentivemag.com http://www.etoncorp.com http://incentivemag.com
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