Incentive - September 2008 - (Page 33)

INTERVIEW By Alex Palmer RUSS EDELMAN: It Pay s to be Nice CEO and strategist Russ Edelman compares being “overly nice” with being “effectively nice,” and explains how to succeed in business without being a jerk D espite the familiar saying, there is no reason that nice guys—and gals— should finish last, according to Russ Edelman. In fact, as the title of his new book, Nice Guys Can Get the Corner Office, indicates, the right combination of compassion, fairness and common sense can be hugely valuable for business—as long as they avoid incentivemag.com | September 2008 | Incentive | 33 http://incentivemag.com Table of Contents for the Digital Edition of Incentive - September 2008Incentive - September 2008ContentsEditor's Note: The Best of Times and...HeadlinesCover Story: MetLife Rethinks RecognitionIncentive Interview: Russ EdelmanCase Study Orkin: The Presidential TreatmentCoca-Cola Bottling: The Sweet Taste of SuccessKeep Cash Off the Hood: Auto IncentivesHandle with Care: Motivating After LayoffsStart Spreading the News: PR IncentivesPlanning: Got Lemons? Make LemonadeIndustry Veterans Speak: The President Slept HereMotivation: Action! Start Teambuilding Now!Incentive Primer: How To Reward WellMotivation@Work: The Character ConnectionTravel News: Where To Go and What To DoTop Undiscovered Destinations: New TerritoryField Report: South Africa In StyleField Report: Golf's PilgrimagePotentials Here and NowIn-Room Gift Ideas: Pillow TalkShopping Sprees: Shop Till You DropGift Cards: Plastic Is PerfectAdvertiser IndexLast Word: Outsmart! Author James ChampySpecial Supplement: MexicoIncentive - September 2008Incentive - September 2008 - Incentive - September 2008 (Page Cover1)Incentive - September 2008 - Incentive - September 2008 (Page Cover2)Incentive - September 2008 - Incentive - September 2008 (Page 3)Incentive - September 2008 - Incentive - September 2008 (Page 4)Incentive - September 2008 - Contents (Page 5)Incentive - September 2008 - Contents (Page 6)Incentive - September 2008 - Contents (Page 7)Incentive - September 2008 - Contents (Page 8)Incentive - September 2008 - Contents (Page 9)Incentive - September 2008 - Editor's Note: The Best of Times and... (Page 10)Incentive - September 2008 - Editor's Note: The Best of Times and... (Page 11)Incentive - September 2008 - Headlines (Page 12)Incentive - September 2008 - Headlines (Page 13)Incentive - September 2008 - Headlines (Page 14)Incentive - September 2008 - Headlines (Page 15)Incentive - September 2008 - Headlines (Page 16)Incentive - September 2008 - Headlines (Page 17)Incentive - September 2008 - Headlines (Page 18)Incentive - September 2008 - Headlines (Page 19)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 20)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 21)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 22)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 23)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 24)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 25)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 26)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 27)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 28)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 29)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 30)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 31)Incentive - September 2008 - Cover Story: MetLife Rethinks Recognition (Page 32)Incentive - September 2008 - Incentive Interview: Russ Edelman (Page 33)Incentive - September 2008 - Incentive Interview: Russ Edelman (Page 34)Incentive - September 2008 - Incentive Interview: Russ Edelman (Page 35)Incentive - September 2008 - Incentive Interview: Russ Edelman (Page 36)Incentive - September 2008 - Incentive Interview: Russ Edelman (Page 37)Incentive - September 2008 - Case Study Orkin: The Presidential Treatment (Page 38)Incentive - September 2008 - Case Study Orkin: The Presidential Treatment (Page 39)Incentive - September 2008 - Case Study Orkin: The Presidential Treatment (Page 40)Incentive - September 2008 - Coca-Cola Bottling: The Sweet Taste of Success (Page 41)Incentive - September 2008 - Coca-Cola Bottling: The Sweet Taste of Success (Page 42)Incentive - September 2008 - Coca-Cola Bottling: The Sweet Taste of Success (Page 43)Incentive - September 2008 - Coca-Cola Bottling: The Sweet Taste of Success (Page 44)Incentive - September 2008 - Coca-Cola Bottling: The Sweet Taste of Success (Page 45)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 46)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 47)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 48)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 49)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 50)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 51)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 52)Incentive - September 2008 - Keep Cash Off the Hood: Auto Incentives (Page 53)Incentive - September 2008 - Handle with Care: Motivating After Layoffs (Page 54)Incentive - September 2008 - Handle with Care: Motivating After Layoffs (Page 55)Incentive - September 2008 - Handle with Care: Motivating After Layoffs (Page 56)Incentive - September 2008 - Handle with Care: Motivating After Layoffs (Page 57)Incentive - September 2008 - Start Spreading the News: PR Incentives (Page 58)Incentive - September 2008 - Start Spreading the News: PR Incentives (Page 59)Incentive - September 2008 - Start Spreading the News: PR Incentives (Page 60)Incentive - September 2008 - Start Spreading the News: PR Incentives (Page 61)Incentive - September 2008 - Planning: Got Lemons? Make Lemonade (Page 62)Incentive - September 2008 - Planning: Got Lemons? Make Lemonade (Page 63)Incentive - September 2008 - Planning: Got Lemons? Make Lemonade (Page 64)Incentive - September 2008 - Planning: Got Lemons? Make Lemonade (Page 65)Incentive - September 2008 - Industry Veterans Speak: The President Slept Here (Page 66)Incentive - September 2008 - Industry Veterans Speak: The President Slept Here (Page 67)Incentive - September 2008 - Industry Veterans Speak: The President Slept Here (Page 68)Incentive - September 2008 - Industry Veterans Speak: The President Slept Here (Page 69)Incentive - September 2008 - Industry Veterans Speak: The President Slept Here (Page 70)Incentive - September 2008 - Industry Veterans Speak: The President Slept Here (Page 71)Incentive - September 2008 - Motivation: Action! Start Teambuilding Now! (Page 72)Incentive - September 2008 - Motivation: Action! Start Teambuilding Now! (Page 73)Incentive - September 2008 - Motivation: Action! Start Teambuilding Now! (Page 74)Incentive - September 2008 - Motivation: Action! Start Teambuilding Now! (Page 75)Incentive - September 2008 - Motivation: Action! Start Teambuilding Now! (Page 76)Incentive - September 2008 - Incentive Primer: How To Reward Well (Page 77)Incentive - September 2008 - Incentive Primer: How To Reward Well (Page 78)Incentive - September 2008 - Incentive Primer: How To Reward Well (Page 79)Incentive - September 2008 - Motivation@Work: The Character Connection (Page 80)Incentive - September 2008 - Motivation@Work: The Character Connection (Page 81)Incentive - September 2008 - Motivation@Work: The Character Connection (Page 82)Incentive - September 2008 - Travel News: Where To Go and What To Do (Page 83)Incentive - September 2008 - Travel News: Where To Go and What To Do (Page 84)Incentive - September 2008 - Travel News: Where To Go and What To Do (Page 85)Incentive - September 2008 - Travel News: Where To Go and What To Do (Page 86)Incentive - September 2008 - Travel News: Where To Go and What To Do (Page 87)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 88)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 89)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 90)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 91)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 92)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 93)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 94)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 95)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 96)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 97)Incentive - September 2008 - Top Undiscovered Destinations: New Territory (Page 98)Incentive - September 2008 - Field Report: South Africa In Style (Page 99)Incentive - September 2008 - Field Report: South Africa In Style (Page 100)Incentive - September 2008 - Field Report: South Africa In Style (Page 101)Incentive - September 2008 - Field Report: Golf's Pilgrimage (Page 102)Incentive - September 2008 - Field Report: Golf's Pilgrimage (Page 103)Incentive - September 2008 - Potentials Here and Now (Page 104)Incentive - September 2008 - Potentials Here and Now (Page 105)Incentive - September 2008 - Potentials Here and Now (Page 106)Incentive - September 2008 - Potentials Here and Now (Page 107)Incentive - September 2008 - In-Room Gift Ideas: Pillow Talk (Page 108)Incentive - September 2008 - In-Room Gift Ideas: Pillow Talk (Page 109)Incentive - September 2008 - In-Room Gift Ideas: Pillow Talk (Page 110)Incentive - September 2008 - In-Room Gift Ideas: Pillow Talk (Page 111)Incentive - September 2008 - Shopping Sprees: Shop Till You Drop (Page 112)Incentive - September 2008 - Shopping Sprees: Shop Till You Drop (Page 113)Incentive - September 2008 - Shopping Sprees: Shop Till You Drop (Page 114)Incentive - September 2008 - Shopping Sprees: Shop Till You Drop (Page 115)Incentive - September 2008 - Gift Cards: Plastic Is Perfect (Page 116)Incentive - September 2008 - Gift Cards: Plastic Is Perfect (Page 117)Incentive - September 2008 - Gift Cards: Plastic Is Perfect (Page 118)Incentive - September 2008 - Gift Cards: Plastic Is Perfect (Page 119)Incentive - September 2008 - Gift Cards: Plastic Is Perfect (Page 120)Incentive - September 2008 - Advertiser Index (Page 121)Incentive - September 2008 - Last Word: Outsmart! Author James Champy (Page 122)Incentive - September 2008 - Last Word: Outsmart! Author James Champy (Page Cover3)Incentive - September 2008 - Last Word: Outsmart! Author James Champy (Page Cover4)Incentive - September 2008 - Special Supplement: Mexico (Page Mcov1)Incentive - September 2008 - Special Supplement: Mexico (Page Mcov2)Incentive - September 2008 - Special Supplement: Mexico (Page M1)Incentive - September 2008 - Special Supplement: Mexico (Page M2)Incentive - September 2008 - Special Supplement: Mexico (Page M3)Incentive - September 2008 - Special Supplement: Mexico (Page M4)Incentive - September 2008 - Special Supplement: Mexico (Page M5)Incentive - September 2008 - Special Supplement: Mexico (Page M6)Incentive - September 2008 - Special Supplement: Mexico (Page M7)Incentive - September 2008 - Special Supplement: Mexico (Page M8)Incentive - September 2008 - Special Supplement: Mexico (Page M9)Incentive - September 2008 - Special Supplement: Mexico (Page M10)Incentive - September 2008 - Special Supplement: Mexico (Page M11)Incentive - September 2008 - Special Supplement: Mexico (Page M12)Incentive - September 2008 - Special Supplement: Mexico (Page M13)Incentive - September 2008 - Special Supplement: Mexico (Page M14)Incentive - September 2008 - Special Supplement: Mexico (Page M15)Incentive - September 2008 - Special Supplement: Mexico (Page M16)Incentive - September 2008 - Special Supplement: Mexico (Page M17)Incentive - September 2008 - Special Supplement: Mexico (Page M18)Incentive - September 2008 - Special Supplement: Mexico (Page M19)Incentive - September 2008 - Special Supplement: Mexico (Page M20)Incentive - September 2008 - Special Supplement: Mexico (Page M21)Incentive - September 2008 - Special Supplement: Mexico (Page M22)Incentive - September 2008 - Special Supplement: Mexico (Page M23)Incentive - September 2008 - Special Supplement: Mexico (Page M24)Incentive - September 2008 - Special Supplement: Mexico (Page Mcov3)Incentive - September 2008 - Special Supplement: Mexico (Page Mcov4)http://www.nxtbook.com/nxtbooks/nielsen/incentive_200911http://www.nxtbook.com/nxtbooks/nielsen/incentive_200910http://www.nxtbook.com/nxtbooks/nielsen/incentive_200909http://www.nxtbook.com/nxtbooks/nielsen/incentive_200908http://www.nxtbook.com/nxtbooks/nielsen/incentive_200907http://www.nxtbook.com/nxtbooks/nielsen/incentive_200906http://www.nxtbook.com/nxtbooks/nielsen/incentive_200905http://www.nxtbook.com/nxtbooks/nielsen/incentive_200904http://www.nxtbook.com/nxtbooks/nielsen/incentive_200902http://www.nxtbook.com/nxtbooks/nielsen/incentive_200901http://www.nxtbook.com/nxtbooks/nielsen/incentive_200812http://www.nxtbook.com/nxtbooks/nielsen/incentive_200811http://www.nxtbook.com/nxtbooks/nielsen/incentive_200810http://www.nxtbook.com/nxtbooks/nielsen/incentive_200809http://www.nxtbook.com/nxtbooks/nielsen/incentive_200808http://www.nxtbook.com/nxtbooks/nielsen/incentive_200807http://www.nxtbook.com/nxtbooks/nielsen/incentive_200806http://www.nxtbook.com/nxtbooks/nielsen/incentive_200805http://www.nxtbook.com/nxtbooks/nielsen/incentive_200804http://www.nxtbook.com/nxtbooks/nielsen/incentive_200803http://www.nxtbook.com/nxtbooks/nielsen/incentive_200802http://www.nxtbook.com/nxtbooks/nielsen/incentive_200801http://www.nxtbook.com/nxtbooks/nielsen/incentive_200712http://www.nxtbookMEDIA.com

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