Incentive - September 2008 - (Page 6) SEPTEMBER 2008 CONTENTS DEPARTMENTS Three incentive providers reach out to smaller corporate clients; Sales Blazers, a new book by O.C. Tanner’s Mark Cook, carries a torch for sales incentives; Harvard professors on what moves motivation; Using incentives to de-stress your staff Headlines: PAGE 33 PG 12 Edited By Leo Jakobson, Alex Palmer and Jennifer Juergens Incentive Interview: Russ Edelman In his new book, consultant Russ Edelman argues that Nice Guys Can Get the Corner Office. But, he warns, “nice” doesn’t mean “pushover” PG 33 By Alex Palmer Incentive Primer: How To Reward Well From choice to presentation, Guru of Thank You Bob Nelson offers tips on making an incentive award meaningful to the recipient PG 77 By Bob Nelson, Ph.D. Motivation@Work: The Character Connection Recognition Professionals International’s executive director believes if you do the right thing by your people, you will build the right team PG 80 By Christi L. Gibson Last Word: Outsmart! Author James Champy In an excerpt of Outsmart!, the chairman of Perot Systems’ consulting practice argues that interesting, challenging work will retain top talent PG 122 By Jim Champy PAGE 80 PAGE 122 On the Co v e r Five years ago, Tommy Lee Hayes-Brown built MetLife Auto & Home an employee recognition program from scratch. With no expertise in the subject, he turned to the staffers who manage and run much of the program to this day: the employees in the field. Now a member of Recognition Professionals International’s board, he is an expert, and his program is still going strong. Photo By Milton Morris. ADVERTISER INDEX For information on advertisers’ products and services, turn to page 121 6| Incentive | September 2008 | incentivemag.com http://incentivemag.com
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