Incentive - October 2008 - (Page 56)

SIXTEENTH ANNUAL Platinum Partners Sony Electronics Inc. AWARD CATEGORIES Merchandise ELECTRONICS CAMERAS, FILM & PHOTO-OPTICAL EQUIPMENT Improving performance in the sales and non-sales areas of a company can provide your business with a competitive edge. It’s one of the most important of tools to accomplish business objectives, whether it’s increasing productivity, moving product off shelves, promoting a brand to a consumer audience, or simply boosting morale among your rank and file. Sony Electronics Inc. understands this principle, and its premium incentive sales group has been dedicated to it for decades, aided by the strength of its products and its unbeatable reputation. The incentive marketplace has been the better for it, according to Jimmy Beyer, national sales manager for Sony Electronics Inc. “Many manufacturers’ commitment to this market changes from year to year. Since the late 1960s, Sony has preached that merchandise works as an incentive, and Sony merchandise works the best. Our customers believe in the power of our brand name and continue to successfully use our products,” he says. The proof is in the Platinum Partner Awards. Year after year, Sony’s products and premium incentive services are acknowledged as the industry’s best by the readers of Incentive magazine. Sony’s extensive line of consumer electronics is made up of products that people actually use to enhance and enrich their daily lives. Among the most popular incentive items have been digital still cameras, portable DVD players, DVD recorders and combination DVD/VHS decks, all-in-one home theater systems, flat panel televisions and portable navigation systems. “We are also getting a lot of interest in mobile computers with built-in wireless capability,” reports Beyer. Sony ® HD Radio Just as incentive programs and awards must evolve to meet the current times, changing business goals and audience demographics, so has Sony. This year’s top redeeming products are Cyber-shot® Digital Still Cameras with high megapixel resolution, Blu-ray® Disc™ players, BRAVIA® flat panel televisions and VAIO® mobile computers. “Motivation is all about trophy value, and these products are the trophies that everyone wants,” says Beyer. Whether you are an incentive novice or experienced pro, Sony can help you put together a program that works. In fact, Sony’s turnkey programs make running an incentive easy. The Sony Collection is a flexible, turnkey system that combines the motivational power of Sony consumer electronics with the ability to produce custom incentive programs on demand, using your own company logos. In collaboration with your Sony sales professional, you can build an incentive program from the ground up, leveraging the power and recognition of the Sony brand to stimulate excellence at every level. The Sony Collection sets you free from the limitations of conventional programs—letting you make the choices that drive success. Of course, if these programs aren’t what you need, Sony will collaborate with you to create the ideal program that includes well-known products such as Cyber-shot® Digital Still Cameras, Handycam® Camcorders, BRAVIA® flat panel televisions, DVD Dream® Systems, Network Walkman™ digital music players, VAIO® computers and more. Sony’s wide assortment of home audio and video products can create compelling incentive programs that are sure to get results. CONTACT Sony Electronics Inc. (800) 833-6302 www.motivation.sony.com Screen image simulated ©2008 Sony Electronics Inc. Reproduction in whole or in part without written permission is prohibited. All rights reserved. Sony, BRAVIA, Cyber-shot, DVD Dream, Handycam, VAIO, and Network Walkman are trademarks of Sony. Blu-ray is a trademark. Sony® 40" BRAVIA® W Series LCD Flat Panel HDTV 56 | Special Advertising Section | October 2008 | incentivemag.com http://www.motivation.sony.com http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - October 2008

Incentive - October 2008 Contents Editor's Note Headlines Cover Story: Face Time with Senior Executives is the Top Motivator of Cisco Systems' Chairman's Club Winners Incentive Interview Safety Incentives: Safety Drives a Limousine Service's Motivational Efforts Case Study Primer Learning: Diving into Incentives for the Mind Enhances Both Loyalty and the Bottom Line Research: Travel IQ Travel News Florida Coast to Cost Caribbean Escape Potentials Here and Now Gadgets & Power Tools: High-End Roars Seen at the Motivation Show Advertisers Index Off the Cuff

Incentive - October 2008

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