Incentive - November 2008 - (Page 4)

NOVEMBER 2008 CONTENTS FEATURES Editor’s Note: An old hand returns to the wheel of Incentive, bringing a new perspective to complement long experience. PAGE 6 By Vincent Alonzo merchandise travel gift cards TRAVEL Travel News: AIBTM is finally bringing the U.S. (specifically Baltimore) a major hosted buyer MICE conference in 2010; Mexico works to make its year-old VAT tax break for travelers easier to negotiate PAGE 33 Ed. by Alex Palmer and Leo Jakobson Headlines Strategies to pursue after AIG’s ill-timed incentive trip brings the industry under fire; Lehman Bros., Goldman Sachs and value of engagement PAGE 8 Ed. by Leo Jakobson and Alex Palmer Canada, City Style: Montreal, Quebec City and Toronto offer American incentive winners a European experience without the long flight, terrible exchange rate and foreign languages PAGE 37 By Harriet Edleson Cover Story: Pop, Fizz! Two of PepsiCola’s biggest bottlers pour out the story of the employee recognition and incentive programs that keep their employees energized PAGE 12 By Julie Barker AWARDS & GIFT CARDS Potentials Here and Now Hallmark Tributes enters the special markets industry with corporate recognition themed awards; The Zuca Pro’s new twist on the carry-on PAGE 52 Ed. by Alex Palmer and Leo Jakobson Incentive Interview: Carlson Marketing’s Fay Beauchine says the focus might change, but good companies will keep incentives going; her take on five industries that use incentives PAGE 18 By Leo Jakobson PAGE 18 Cameras: Picture of Innovation EION Wireless uses digital cameras to spur employees to come up with creative ideas; Five new digital cameras with innovative new features PAGE 54 By Leo Jakobson and Alex Palmer Cracking the Recognition Code: Three companies on Fortune’s 100 Best Places To Work list explain how they are rethinking the traditional length-of-service programs PAGE 25 By Jenny Cromie Primer: Chockstone’s CEO offers advice on the Do’s and Don’ts of running a successful consumer loyalty program PAGE 30 By Jeff Lipp The Spirit of Giving A growing number of companies are finding that corporate gifts that give back are not just feel-good, they are more popular too PAGE 57 By Alex Palmer Last Word: A London-based consulting firm explains its four techniques for keeping staff thinking and working in creative ways PAGE 82 Edited By Alexandra Haake On the Cover David Tipton, PepsiAmericas’ vice president of human resources, channel sales and marketing, uses a recognition program at the country’s second-largest soft-drink bottling company to reinforce the firm’s five values—passion, accountability, respect, teamwork and integrity—at every turn. The result? Just five months after the Thirst for More program launched, an engagement survey showed a nearly 10 percent improvement on questions dealing with PepsiAmericas’ recognition efforts. Photo By Art Carrillo PAGE 37 ADVERTISER INDEX For information on advertisers’ products and services, turn to page 81 4| Incentive | November 2008 | incentivemag.com http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - November 2008

Incentive - November 2008 Editor’s Note Headlines Cover Story: Pop, Fizz! Incentive Interview Cracking the Recognition Code Primer Travel News Canada, City Style Potentials Here and Now Cameras: Picture of Innovation The Spirit of Giving Advertiser Index Last Word

Incentive - November 2008

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