Incentive - November 2008 - (Page 50)

the incentive travel showcase DESTINATION MALAYSIA ast becoming a prominent and preferred MICE destination in the region, Malaysia saw remarkable 22 percent growth in total conference arrivals in 2007. The country’s primary strengths and competitive edge are strategic geographic location, a modern integrated infrastructure, political stability, state-ofthe-art meeting and conference facilities, good accessibility, complemented with a wealth of natural and cultural pursuits. International recognition, such as the Travel Weekly (Asia) Industry Awards 2007 for the Best Brand Campaign and Best Ecotourism Destination, speaks to Malaysia’s effort in providing a sustainable environment. The Green Globe Award has been bestowed upon Kuala Lumpur International Airport (KLIA) and Kuala Lumpur Convention Centre (KLCC). Conference and meeting facility development has enhanced Malaysia’s popularity as an ideal venue. Located in Malaysia’s administrative hub, Putrajaya International Convention Centre offers state-of-the-art conference and exhibition facilities and has the capacity to hold 10,000 delegates. Other world-class convention and exhibition venues include the Kuala Lumpur Convention Centre, Putra World Trade Centre, MATRADE Exhibition & Convention Centre, Sime Darby Convention Centre, Mid Valley Exhibition Centre and Sunway Pyramid Convention Centre. F CONTACT Malaysia Tourism E-mail: enq-convention@ tourism.gov.my www.tourism.gov.my Beyond Kuala Lumpur, other convention and exhibition centers with state-of-the-art facilities and unique attractions include: Mahsuri International Exhibition Centre (MIEC)—poised on the beautiful legendary island of Langkawi in the northern region; Persada Johor International Convention Centre—strategically located in the southern region with access to Singapore and Malaysia; Borneo Convention and Exhibition Centre in Sarawak (BCEC)—located on the exotic island of Borneo, which opens in 2009, offering Malaysia’s best conference and meeting facilities amidst a 120-million-year-old rainforest. For a venue up in the highlands, Genting International Convention Centre offers a cool and comfortable ambiance all year round. This convention and meeting venue offers world-class accommodation, entertainment, night shows as well as theme parks. Malaysia offers attendees a combination of warm hospitality and unique attractions throughout the country for incentives and pre- and post-trip itineraries. Penang exemplifies the charm of a bygone era, while Langkawi entices with its legendary group of islands and duty-free status. Sabah, on the island of Borneo, is a haven for divers, golfers and nature lovers. It is also home to the highest mountain in Southeast Asia, Mount Kinabalu, and the “Rafflesia,” the largest flower in the world. Sarawak has all the natural trappings for outdoor activities, from white-water rafting, trekking, caving and mountain climbing to shopping at outdoor bazaars and stays in long houses. A wide selection of international standard hotels and resorts offer first-class services. Renowned spas and wellness centers are also available for those who seek relaxation. Multicultural and international gourmet fare makes every meal memorable. From food to fanfare, Malaysia’s diverse ethnicity is a melting pot of distinct traditions, practices and cultures that encapsulates the meaning of “Malaysia, Truly Asia.” More than 40 airlines fly routes between international cities and KLIA. Additionally, the national carrier, Malaysia Airlines, covers over 100 destinations across six continents. Easy accessibility and good transportation networks within Malaysia enable visitors to move around the country conveniently and comfortably. Excellent transportation systems link other cities to Kuala Lumpur through well-developed highways, light rail transit and inner-city commuter trains. 50 | November 2008 SPECIAL ADVERTISING SECTION http://www.tourism.gov.my

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Incentive - November 2008 Editor’s Note Headlines Cover Story: Pop, Fizz! Incentive Interview Cracking the Recognition Code Primer Travel News Canada, City Style Potentials Here and Now Cameras: Picture of Innovation The Spirit of Giving Advertiser Index Last Word

Incentive - November 2008

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