Incentive - November 2008 - (Page 57) AWARDS LAST-MINUTE GIFTS A Giving Spirit As companies work to keep costs down, social responsibility has become a top way to add meaning to corporate gifting By Alex Palmer he expression that “it’s the thought that counts” is getting a boost in credibility this year as the continuing economic crisis puts the pinch on corporate gifting budgets. Incentive’s new corporate gifting IQ survey, the full results of which will be published in our next issue, showed that about 42 percent of respondents are spending less on gifts this year compared to last. While expensive tokens of appreciation may be less of an option for givers this year, the desire to send something that makes an impact on clients and employees is as important as ever. As companies get creative with their gifting, “value” is being measured in a gift’s meaning more than its price point. For example, the leadership at the global consultancy LEK Consulting felt that social responsibility would boost the impact of their holiday gifts to clients. For the past several years, the Boston-based company had sent out small items from Tiffany & Co. (such as bookmarks and letter openers) to its T approximately 5,600 recipients. But in conjunction with several other company-wide efforts to boost its corporate conscientiousness, they decided last year to reach out to CharityChoice, a company that offers donation gift cards, which allow recipients to choose where their donation will go. “It was a big deal. Our VPs were nervous about it,” says Jillian McLaughlin, a sales coordinator for LEK, explaining that they had concerns that clients had come to expect a high-end gift. However, the cards ended up being a big hit. “They loved it,” says McLaughlin. This year, CharityChoice is creating a Web site for the company where recipients can go to choose which charity they would like to donate to. “[The designer] and I got together and we created the Web site so that it would have the same look and feel as our corporate Web site. It was kind of a cross between CharityChoice and our site.” Another popular, and affordable, gift that companies are embracing is planting trees in the La Cense Beef offers high-quality meals from humanely treated animals incentivemag.com | November 2008 | Incentive | 57 http://www.incentivemag.com
Table of Contents Feed for the Digital Edition of Incentive - November 2008 Incentive - November 2008 Editor’s Note Headlines Cover Story: Pop, Fizz! Incentive Interview Cracking the Recognition Code Primer Travel News Canada, City Style Potentials Here and Now Cameras: Picture of Innovation The Spirit of Giving Advertiser Index Last Word Incentive - November 2008 Incentive - November 2008 - Incentive - November 2008 (Page Cover1) Incentive - November 2008 - Incentive - November 2008 (Page Cover2) Incentive - November 2008 - Incentive - November 2008 (Page 3) Incentive - November 2008 - Incentive - November 2008 (Page 4) Incentive - November 2008 - Incentive - November 2008 (Page 5) Incentive - November 2008 - Editor’s Note (Page 6) Incentive - November 2008 - Editor’s Note (Page 7) Incentive - November 2008 - Headlines (Page 8) Incentive - November 2008 - Headlines (Page 9) Incentive - November 2008 - Headlines (Page 10) Incentive - November 2008 - Headlines (Page 11) Incentive - November 2008 - Cover Story: Pop, Fizz! (Page 12) Incentive - November 2008 - Cover Story: Pop, Fizz! (Page 13) Incentive - November 2008 - Cover Story: Pop, Fizz! (Page 14) Incentive - November 2008 - Cover Story: Pop, Fizz! (Page 15) Incentive - November 2008 - Cover Story: Pop, Fizz! (Page 16) Incentive - November 2008 - Cover Story: Pop, Fizz! (Page 17) Incentive - November 2008 - Incentive Interview (Page 18) Incentive - November 2008 - Incentive Interview (Page 19) Incentive - November 2008 - Incentive Interview (Page 20) Incentive - November 2008 - Incentive Interview (Page 21) Incentive - November 2008 - Incentive Interview (Page 22) Incentive - November 2008 - Incentive Interview (Page 23) Incentive - November 2008 - Incentive Interview (Page 24) Incentive - November 2008 - Cracking the Recognition Code (Page 25) Incentive - November 2008 - Cracking the Recognition Code (Page 26) Incentive - November 2008 - Cracking the Recognition Code (Page 27) Incentive - November 2008 - Cracking the Recognition Code (Page 28) Incentive - November 2008 - Cracking the Recognition Code (Page 29) Incentive - November 2008 - Primer (Page 30) Incentive - November 2008 - Primer (Page 31) Incentive - November 2008 - Primer (Page 32) Incentive - November 2008 - Travel News (Page 33) Incentive - November 2008 - Travel News (Page 34) Incentive - November 2008 - Travel News (Page 35) Incentive - November 2008 - Travel News (Page 36) Incentive - November 2008 - Canada, City Style (Page 37) Incentive - November 2008 - Canada, City Style (Page 38) Incentive - November 2008 - Canada, City Style (Page 39) Incentive - November 2008 - Canada, City Style (Page 40) Incentive - November 2008 - Canada, City Style (Page 41) Incentive - November 2008 - Canada, City Style (Page 42) Incentive - November 2008 - Canada, City Style (Page 43) Incentive - November 2008 - Canada, City Style (Page 44) Incentive - November 2008 - Canada, City Style (Page 45) Incentive - November 2008 - Canada, City Style (Page 46) Incentive - November 2008 - Canada, City Style (Page 47) Incentive - November 2008 - Canada, City Style (Page 48) Incentive - November 2008 - Canada, City Style (Page 49) Incentive - November 2008 - Canada, City Style (Page 50) Incentive - November 2008 - Canada, City Style (Page 51) Incentive - November 2008 - Potentials Here and Now (Page 52) Incentive - November 2008 - Potentials Here and Now (Page 53) Incentive - November 2008 - Cameras: Picture of Innovation (Page 54) Incentive - November 2008 - Cameras: Picture of Innovation (Page 55) Incentive - November 2008 - Cameras: Picture of Innovation (Page 56) Incentive - November 2008 - The Spirit of Giving (Page 57) Incentive - November 2008 - The Spirit of Giving (Page 58) Incentive - November 2008 - The Spirit of Giving (Page 59) Incentive - November 2008 - The Spirit of Giving (Page 60) Incentive - November 2008 - The Spirit of Giving (Page 61) Incentive - November 2008 - The Spirit of Giving (Page 62) Incentive - November 2008 - The Spirit of Giving (Page 63) Incentive - November 2008 - The Spirit of Giving (Page 64) Incentive - November 2008 - The Spirit of Giving (Page 65) Incentive - November 2008 - The Spirit of Giving (Page 66) Incentive - November 2008 - The Spirit of Giving (Page 67) Incentive - November 2008 - The Spirit of Giving (Page 68) Incentive - November 2008 - The Spirit of Giving (Page 69) Incentive - November 2008 - The Spirit of Giving (Page 70) Incentive - November 2008 - The Spirit of Giving (Page 71) Incentive - November 2008 - The Spirit of Giving (Page 72) Incentive - November 2008 - The Spirit of Giving (Page 73) Incentive - November 2008 - The Spirit of Giving (Page 74) Incentive - November 2008 - The Spirit of Giving (Page 75) Incentive - November 2008 - The Spirit of Giving (Page 76) Incentive - November 2008 - The Spirit of Giving (Page 77) Incentive - November 2008 - The Spirit of Giving (Page 78) Incentive - November 2008 - The Spirit of Giving (Page 79) Incentive - November 2008 - The Spirit of Giving (Page 80) Incentive - November 2008 - Advertiser Index (Page 81) Incentive - November 2008 - Last Word (Page 82) Incentive - November 2008 - Last Word (Page Cover3) Incentive - November 2008 - Last Word (Page Cover4)
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