Incentive - December 2008 - (Page 16) COVER STORY Their OWN By Andrea Doyle Motivating They create incentives for a living, they better inspire their own employees: Three incentive houses show us their internal programs I ncentive programs at Fortune 500 companies, multinational conglomerates, high-tech giants, pharmaceutical companies…these are the types this magazine ordinarily features. One industry that hasn’t been featured recently is the one most likely to use large, well-planned incentive programs: incentive houses themselves. And so, Incentive has looked at the industry that best knows the value of running such programs to find out how they are motivating their own employees. They didn’t disappoint. Rymax Employees Strive To “Be a Part of It!” Rymax Marketing Services, a growing, medium-sized company with over 100 employees, has a company-wide incentive program in place called Be a Part of It! that is open to everyone, without exception. The name refers to the program’s New York City theme (à la Frank Sinatra’s “New York, New York”), and it encourages participants to do as the singer espouses, “Be a Part of It!” The programs in place include sales incentives, years of service, training, retention/referral and safety. For example, AWAREhouse and Adopt-anAisle encourage safety in the warehouse. Three dimensions of recognition are used: Informal, for meeting day-to-day corporate and departmental goals; formal, ceremonial recognition like Years of Service awards; and spot, rewards given “on the spot” for going above and beyond the job’s requirements. Employees are rewarded with points, which are banked in their MaxSite online rewards accounts. Points can then be redeemed for merchandise rewards. 16 | Incentive | December 2008 | incentivemag.com Photo: Denise Asaro http://www.incentivemag.com
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